Barry Eichhorn

Why is training AI important?

Blog

You've been using AI for a while now. Texts are produced faster, questions get answered and processes are supported. But if you're honest, the output often...

Working with AI? This is where it often goes wrong

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AI has become impossible to imagine business without. Perhaps you're already working with it yourself. Perhaps it feels like you should be doing something with it now. Competitors...

From experiment to expertise with AI training

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Barry Eichhorn Your organisation has given people access to AI tools such as ChatGPT. A smart move, because the potential is enormous. In practice, without...

How can you write AI texts responsibly?

Knowledge base

Writing AI content safely for healthcare, finance or legal? Find out how to train an LLM and stay in control of your expertise.

Can AI enrich customer service staff, not replace them?

Knowledge base

Discover how AI can enrich customer service staff. Turn your team from reactive to proactive and make customer data the engine of your business.

These 3 applications show how AI strengthens HR

Knowledge base

Discover how AI in HR can free you from admin. We give 3 concrete applications for recruitment, job postings and onboarding that give you more time.

Which AI tools are there? Find out which AI to use when

Knowledge base

Which AI tools are there? Discover 3 surprising applications that save you time. From smart meeting notes to data analysis, explained without technical fuss.

Is AI in WhatsApp a handy helper or pointless?

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This twist raises important questions about privacy, regulation and the future of data-driven marketing. At BE Digital, we see it not just...

How to prevent generative AI from causing data leaks

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Generative AI makes it easier than ever to work faster, be more creative and automate processes. But that convenience has a downside too...

How to become more findable in AI systems such as ChatGPT and Gemini

Knowledge base

More and more organisations are asking themselves the same question: "Why don't my articles or products appear in AI answers?" Where Google used to let you compete in a list of search results, modern AI systems such as ChatGPT, Gemini, Claude and Perplexity give a ready-made answer straight away, often without mentioning sources or links.

When do you use deep research in ChatGPT?

Knowledge base

Discover how the deep research function in ChatGPT helps you reach better insights faster. Learn when to use it and how BE Digital helps you apply it strategically.

ChatGPT Voice - how to turn strategy into to-dos with AI

Knowledge base

ChatGPT Voice helps you make decisions faster and keep an overview. Discover how to use AI for weekly planning and productive focus moments.

AI image generator

Knowledge base

AI image generator tools are in Canva, ChatGPT and even on your iPhone. Learn how to use AI images well, evaluate them and integrate them into your creative workflow.

Applying AI automation within teams

Knowledge base

Discover how AI automation helps your team work more productively. From quotes to planning. With the BE Digital approach you deploy smart AI where it really counts.

Which ChatGPT to use? How to choose the right model

Knowledge base

Find out which ChatGPT is best to use for work, content or strategy. Compare free vs paid, learn about GPTs and alternatives such as Gemini and Claude.

Using AI in your work

Knowledge base

Using AI at work? Discover how to use AI smartly as an extension of your work for more focus, less pressure and real productivity.

How do you get the best ChatGPT 4o image generation results?

Knowledge base

Do you use ChatGPT 4o image generation to create images? Learn how to get better results with smart prompts and discover when you're better off choosing an alternative.

How does ChatGPT work?

Knowledge base

How does ChatGPT work? Discover how to use it as an AI framework, communicate via text or voice and optimise your workflows.

What is Demand Gen?

Knowledge base

Demand Generation (Demand Gen) is a powerful way to reach new audiences and create demand for your product or service.

ChatGPT account, free or paid?

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At BE Digital we want to help you make smart choices in AI implementation. A question we often get is whether it is better to use a free or a...

What is a prompt and how do you use one?

Knowledge base

Digital marketing trends for 2025

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It is important to anticipate the digital marketing trends of 2025. Digital marketing is one of the fastest-changing markets, and...

How do you determine your budget for Meta ads?

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Call-to-Action (CTA)

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How your business can make smart use of Search Generative Experience for market research

Knowledge base

Large language models and the benefits for your business

Knowledge base

Learn what large language models (LLMs) are and discover the applications and benefits for your business, such as in customer service and content creation. Discover the future of LLMs.

Neuromarketing

Knowledge base

Neuromarketing offers valuable insights into the unconscious behaviour of consumers, allowing businesses to optimise their marketing strategies.

Generative AI for creators

Knowledge base

Generative AI has turned the creative industry upside down in recent years. For creators, this technology offers new ways to make content, generate ideas and speed up workflows.

Voice cloning with AI

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Optimise your content for Search Generative Experience

Knowledge base

Discover how to optimise your content for Google's Search Generative Experience with specific USPs and detailed product features. Read our tips now!

Apple iOS 18: the future of AI in your pocket

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Apple is going to integrate AI into your iPhone with the new software update Apple iOS 18. This update brings many new useful features and tools....

How do you create a content plan? Tips and tricks

Knowledge base

An effective content plan helps you create valuable content strategically and consistently. This article explains how to create a content plan step by step and offers practical tips and tricks to improve your content strategy.

How do you install Microsoft Clarity?

Knowledge base

Conversion rate optimisation (CRO) is the process of improving the performance of your website or app with the aim of increasing the percentage of visitors who take a desired action. These desired actions can range from filling in a form, making a purchase and signing up for a newsletter to downloading an e-book.

AI opportunities for businesses

Knowledge base

20 prompt hacks for ChatGPT

Knowledge base

With these 20 ChatGPT hacks you can make more effective use of ChatGPT-4 and get better, more accurate and more useful answers.

The introduction of ChatGPT-4o by OpenAI

Knowledge base

ChatGPT-4, OpenAI’s latest AI technology, offers significant improvements in context understanding, accuracy, creativity and more natural interactions. Businesses can use ChatGPT-4 for customer service, content creation, SEO and internal communication, leading to higher efficiency and customer satisfaction.

What is ChatGPT?

Knowledge base

ChatGPT is a groundbreaking technology that can help businesses improve their efficiency and customer interactions. At BE Digital, we support businesses in making the most of ChatGPT and other digital solutions for growth.

The right prompts for ChatGPT

Knowledge base

This article discusses the importance of good prompts for ChatGPT. It covers the characteristics of effective prompts, gives examples, points out common mistakes and offers tips for writing better prompts.

The role of Meta AI in digital transformation

Knowledge base

Meta AI plays a crucial role in digital transformation by integrating advanced artificial intelligence into popular social media platforms such as Facebook, Instagram, WhatsApp and Messenger. This technology allows users to access search engine information effectively and efficiently without leaving the social media environment, offering a seamless and integrated experience. Meta AI's ability to make direct connections with external data sources not only changes how users search for information and interact with content, but also challenges traditional search engines and sets the standard for future interactions within the digital landscape.

What is conversion rate?

Knowledge base

Click-through rate (CTR)

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What does bounce rate mean?

Knowledge base

A "bounce" occurs when a visitor goes to a website, views only one page and leaves the website without further interaction. The bounce rate, which sets the number of bounces against the total number of sessions, gives insight into how often visitors leave the site after viewing just one page.

Commissioning product photos: what it means for your web shop

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Having product photos made is important for making a good first impression on potential customers. A first impression is often decisive, and high-quality...

Bing AI: what does the new Bing AI mean for e-commerce?

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Online strategy Bing AI and the future of e-commerce Developments in the field of artificial intelligence (AI) are taking off...

How do you collect customer reviews?

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Online strategy Why are customer reviews important? In today's digital world, customer reviews are an essential part...

How do you start an online marketplace store?

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If you are considering whether an online marketplace store suits your business, take a look at the steps below to get started. This will help you find out...

8 steps to improve and grow your business's online strategy

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An online strategy is really nothing more than a regular business strategy, with the difference that you focus on your online activities and the...

What is content marketing and how can your business use it?

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Content marketing is one of the fastest-growing branches of marketing. We live in a world where content is here to stay. Want to know more about...

5 tips to make your email marketing strategy convert better

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Spending hours creating the perfect email marketing strategy, only to see it go almost completely unread. Perhaps one or two...

Online marketplaces? Here's how to get started!

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Online marketplaces are becoming increasingly important. BE Digital takes you through the step-by-step plan so you can get started within a few weeks!

Selling on marketplaces

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It is no secret that online marketplaces are becoming more and more popular. In this blog we go through the pros and cons of selling on marketplaces. This way...

Marketing in the metaverse: frequently asked questions!

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Before 2020, most people had never heard of the word "Metaverse". By now the metaverse has become a lot more popular and more and more...

What is the metaverse?

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In this blog we introduce the metaverse, analyse what it means and look at both the current and future challenges and opportunities. Then...

10 interesting facts about online marketing

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Do you want to start with online marketing for your business, but don't have a clear picture of what online marketing can do for your company? Or...

Cookieless world: everything you should know about it

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One of the most far-reaching changes in data-driven marketing is the disappearance of third-party cookies. This blog covers all the important...

NFT Marketing

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The word NFT, in the combination NFT Marketing, stands for Non-Fungible Token. This means that it is non-exchangeable and irreplaceable and that it

The road to a data-driven organisation

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We all know it: you are on holiday, looking at something, and decide to take out your phone because it is worth capturing...