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Barry Eichhorn - BE Digital

Written by

Owner & AI Advisor

Updated on 11 April 2025

Using AI in your work

Using AI is not just for tech companies or developers. You too can use it to work smarter, faster and more creatively, without it feeling like your job is being taken over. In fact, if you approach it the right way, AI becomes an extension of your expertise. And both you and your employer reap the benefits.

What using AI looks like in practice

There are all kinds of ways to use AI, whatever your role in the office. Below you'll find an example per role of how it adds value to your work:
  • Account managers – Let AI prepare sales strategies and summarise client questions, so you can focus on the conversation.
  • Analysts – Use AI to organise large datasets faster and make insights visually clear.
  • Project managers – Automate status updates or create meeting summaries with tools like Notion AI.
  • Sales staff – Let AI prepare sales conversations, bundle lead information or surface customer insights.
  • HR staff – Use AI to draft job postings or analyse applications.
  • Managers – Ask AI to work out scenarios or risks, so you can make decisions faster.
  • Executives – Let AI prepare trend reports or competitor analyses based on current data.
  • Office managers – Automate recurring tasks such as calendar management, standard emails or minutes.
It's not about replacing, but about strengthening. Using AI gives you more room for the work where you really make a difference.

How to use AI responsibly

Using AI without risks requires a bit of digital maturity. Here are a few rules of thumb:
  • Keep thinking for yourself. AI is an assistant, not the boss.
  • Check the output. AI has no conscience, you do.
  • Be transparent. Say so when you use AI in presentations or reports.
  • Don't use confidential data. Keep sensitive information away from public AI tools. Unless you use a paid version where you switch off training of the LLM, as is possible within a ChatGPT environment.
This approach shows that you take AI seriously, something employers appreciate. Not automating blindly, but applying it consciously.

What your employer values in this

If you approach using AI smartly, you increase your added value within the team. And that gets noticed.
  • You increase your productivity without compromising on quality.
  • You work more efficiently and make an impact faster with your output.
  • You use technology to work smarter, not to offload work.
Organisations in which employees use AI as an extension of their work are building an agile and future-proof team. And you can see that in results, pace and focus.

Using AI is working smart

Anyone who wants to use AI to take a step forward in their work doesn't do so by handing everything over to a ChatGPT chat, but by getting stronger at what you do. It's an extra pair of hands, eyes or brains. The art is to use it consciously, with control and judgement.
Want to know where your opportunities lie as a company? Then request the BE Digital scan and discover where AI can be used smartly within your team, workflow or organisation. No hype, but concrete advice you can use tomorrow.

Frequently asked questions

How can I use AI in my work if I'm not technical?

AI is not only for tech companies or developers. You use it as an extension of your expertise, suited to your role: for example to automate status updates, draft job adverts, organise data or prepare sales conversations.

What should I watch out for to use AI responsibly at work?

Keep thinking for yourself, check the output and be transparent when you use AI in presentations or reports. Don't use confidential data in public AI tools, unless you use a paid version where you switch off model training.

What does my employer value when I use AI?

Employers value that you increase your productivity without compromising quality, work more efficiently and make an impact faster. They like to see you use technology to work smarter, not to offload work.

What are examples of AI use per job role?

Account managers have AI summarise client questions, analysts organise datasets faster and HR staff draft job adverts. Office managers automate diary management, standard emails or minutes, and executives have AI prepare trend reports or competitor analyses.

Barry Eichhorn - BE Digital

About the author

Owner & AI Advisor

Barry Eichhorn is the owner of BE Digital and advises organisations on digital strategy, AI and online growth. With more than 10 years of experience, he helps business owners and teams put technology to practical use and make digital choices that contribute to sustainable growth.