websites

website copy

the backbone of your website.

SEO-optimised website copy

Good web copy does more than just explain what you do. It makes sure you get found, keeps visitors engaged and drives action. At BE Digital we write copy that fits your audience and your goals. No standard SEO checklists or waffly stories, but clear language that works, for search engines and for people.

We think along from the start on structure, tone of voice and content strategy. That way the copy forms the backbone of your website. Whether it's a homepage, product page, service description or landing page: we make sure it's right and converts.

making sure it's right and converts

the benefits of website copy

Anyone can write something down. But strong website copy makes the difference between ‘getting found’ and ‘getting clicked past’. Between ‘a quick read’ and ‘taking action’.

We write copy that doesn't just read well, but also contributes to your visibility, your conversion and your brand story. We combine SEO knowledge with marketing insight and make sure every page is right: in content, tone and structure. Whether you're building a whole new site or want to improve existing copy, we make sure your content doesn't just sit somewhere, but actually does something.

written for search engines

focused on action

in your tone
of voice

ready for the future

we start with an intake

We map out your brand, goals and audience. What should the site convey? Which keywords are important? And which pages do you need?

we create a content plan

Based on the intake we propose a structure and layout. For each page we define the goal, the search intent and the desired style, so the copy will fit your strategy well.

we write, edit and align

We write in clear language, with attention to SEO and conversion. Along the way we align on content, tone and priorities. No surprises on delivery, you follow along in the meantime.

we deliver ready to use

You receive the copy in a format you can publish or integrate into your CMS straight away. Would you rather have us upload or optimise it? That's possible too.

our approach

Strong web copy doesn't come out of nowhere. It's the result of good preparation, smart choices and clear alignment. That's why we always work in steps. That way you know where we stand, what you can expect and when you can read along or steer.

view our website designs

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Daniël van Meerendonk

Content & AI Specialist

do you have a question?_

Then get in touch with me!

get in touch

why website copy at BE Digital?

We don't write for the sake of writing. We make content part of your bigger online story. A good text on its own is nice, but a text that works within your structure, search strategy and customer journey is better.

Because we also know technology, data and SEO well, our copy is always part of the bigger picture. And because we think along in your marketing approach, it's also directly usable for campaigns, social posts or landing pages. That way you don't have to worry about whether it's right, we take care of that.

part of the bigger picture

who is this suitable for?

This service is suitable for companies that are building a new website, want to improve their existing copy or want to be found better in Google.

Whether you already have a clear tone of voice or still need help with it: we build on what's there and take it to a higher level. We write for B2B and B2C, with an eye for audience, search intent and conversion. Agencies or teams that temporarily need extra writing capacity are welcome too.

B2B market

In B2B it's often about explanation, trust and supporting a longer decision-making process.

B2C market

In B2C the focus is more often on persuasion, emotion and direct action.

clients who got there before you :

frequently asked questions about social media

Here you will find answers to the most frequently asked questions about advertising on LinkedIn.

Can you also write just certain pages?

Yes, that's possible. Whether it's a homepage, a product page or a handful of landing pages: we write as much as you need.

How much does it cost to have web copy written?

That depends on the number of pages and the complexity of the content. We always make a tailored quote, with no surprises afterwards.

How quickly can you deliver?

For smaller assignments we usually deliver within one to two weeks. Larger projects we plan in consultation, with clear deadlines per phase.

Do you use AI for writing?

Sometimes, but never without human oversight. We use AI where it helps, but we always edit and improve by hand. That keeps it personal and high quality.

Do you also work with existing copy?

Absolutely. We can rewrite, optimise or expand existing content. There's often already more than you think, and we make sure it comes into its own.

let’s talk ?_

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