AI
Why is training AI important?
april 23, 2026
Barry Eichhorn
AI 20 Feb 2026 Barry Eichhorn why is training AI important? You've been using AI for a while now. Texts are produced faster...
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marketing
Quality link building: connect your website to the web.
March 17, 2026
Daniël van Meerendonk
What is link building? Visibility and brand association. Link building is an important SEO strategy in which you earn links to your website from other...
AI
Working with AI? This is where it often goes wrong
February 26, 2026
Barry Eichhorn
AI working with AI? This is where it often goes wrong 20 Feb 2026 Barry Eichhorn AI has become impossible to imagine...
AI
Is your #1 ranking still worth it with AI Mode?
October 24, 2025
Jamie Schelling
Artificial Intelligence Is your #1 ranking still worth it with AI Mode? 11 Jan 2022 Jamie Schellings You have...
AI
Google search is changing for good with Google’s new AI Mode
October 20, 2025
Daniël van Meerendonk
Artificial Intelligence Google search is changing for good with Google’s new AI Mode 11 Jan 2022 Jamie Schellings Google is introducing a...
AI
From experiment to expertise with AI training
August 22, 2025
Barry Eichhorn
marketing From experiment to expertise with AI training 22 August 2025 Barry Eichhorn Your organisation has given people access...
AI
To what extent is AI already available for SMEs? Discover the 3 levels
August 12, 2025
Jamie Schelling
Artificial Intelligence To what extent is AI already available to SMEs? Discover the 3 levels August 12, 2025 Jamie Schelling...
AI
Is AI in WhatsApp a handy helper or pointless?
August 5, 2025
Barry Eichhorn
Artificial Intelligence This twist raises important questions about privacy, regulation and the future of data-driven marketing. At BE Digital...
AI
Was this text written by AI? Spot it instantly
August 1, 2025
Daniël van Meerendonk
Artificial Intelligence You're scrolling through your LinkedIn timeline. One post after another, full of inflated claims and a waterfall of...
marketing
Google keeps third-party data: what it means for you
July 9, 2025
Jamie Schelling
Google Ads In early 2024, Google announced that the phase-out of third-party cookies had been postponed again, until 2025. It has since...
AI
How to prevent generative AI from causing data leaks
June 25, 2025
Barry Eichhorn
Artificial Intelligence Generative AI makes it easier than ever to work faster, be more creative and automate processes....
AI
Meet AI Max, new AI features within Google Ads
June 11, 2025
Jamie Schelling
Google Ads Google Ads recently launched ‘AI Max’ for search campaigns. A new way to use artificial intelligence to make your...
AI
How to keep your business visible in Google AI Search
May 30, 2025
Daniël van Meerendonk
SEO Google AI Search is fundamentally changing the way people search. Instead of a list of ten blue links, Google...
marketing
Google Core Update March 2025: what you need to know + 7 smart SEO tips
april 4, 2025
Jamie Schelling
SEO In March 2025, Google rolled out another major Core Update. As with every update of this size, we see...
AI
What does GPT stand for? The technology behind ChatGPT
March 19, 2025
Daniël van Meerendonk
Artificial Intelligence If you've ever wondered “what does GPT stand for?” then you've come to the right place. GPT...
AI
From data overload to smart decisions with market intelligence
March 12, 2025
Jamie Schelling
Artificial Intelligence Market intelligence is essential for businesses that want to make smart marketing decisions. Today, companies have access to enormous amounts...
AI
Is your business ready for an AI search engine?
March 7, 2025
Daniël van Meerendonk
Artificial Intelligence AI search engines are changing the way people find information online. Where you used to work with keywords to rank high...
marketing
When to advertise on Instagram?
February 28, 2025
Merle Andringa
Instagram Advertising on Instagram can be a powerful way to reach a target audience in a focused way and present your brand in a visually appealing...
marketing
What is CRO and why your business should apply it
February 11, 2025
Jamie Schelling
Conversion rate optimisation Optimising your website is important for converting new potential customers. An effective way...
marketing
Growing with existing customers through remarketing and email marketing
February 2, 2025
Jamie Schelling
Email marketing Is it always necessary to win new customers for effective growth? For many businesses, especially in the...
AI
How can I approach employer branding well with AI?
January 26, 2025
Daniël van Meerendonk
Artificial Intelligence What is employer branding? And how can you approach it well with AI? Employer branding is the way...
AI
ChatGPT account, free or paid?
January 13, 2025
Barry Eichhorn
At BE Digital we want to help you make smart choices in AI implementation. A question we often get is...
marketing
Google Ads trends for 2025
december 12, 2024
Jamie Schelling
Online strategy Google Ads has been a powerful tool for reaching more customers for years, but as in any field...
marketing
Digital marketing trends for 2025
december 5, 2024
Barry Eichhorn
Online strategy It is important to anticipate the digital marketing trends of 2025. Digital marketing is one of the...
marketing
How conversion data strengthens your Performance Max campaign
november 20, 2024
Daniël van Meerendonk
Online strategy Google is increasingly betting on AI-driven campaigns, with Performance Max high on the agenda. These smart...
AI
How ChatGPT helps you create buyer personas
november 13, 2024
Daniël van Meerendonk
Online strategy As a business you want to understand your customers. But how do you create a vivid picture of your ideal customer?...
marketing
How semantic search helps the algorithm make your business findable
november 6, 2024
Daniël van Meerendonk
Semantic search is a technology that revolves around understanding the meaning and intent behind what someone is searching for. This...
marketing
Neuromarketing in a successful digital marketing strategy
October 30, 2024
Jamie Schelling
marketing Delivering the right message at the right moment and in the right way. But how do you determine what...
marketing
Why a target audience analysis matters for your digital strategy
October 4, 2024
Daniël van Meerendonk
Online strategy A target audience analysis is an important part of every digital strategy. It helps your business attract and retain the right customers...
marketing
Why is data-driven marketing important for your online growth?
september 28, 2024
Jamie Schelling
Online strategy Data-driven marketing is an important part of every digital strategy. When you can properly understand and implement incoming data...
AI
Meet Google’s Gemini Gems
september 15, 2024
Ingmar van Maurik
Artificial Intelligence AI keeps bringing new opportunities. Naturally, Google is one of the players trying to stay ahead...
marketing
Link building tips: from link building to brand building
August 10, 2024
Daniël van Meerendonk
marketing If you are looking for future-proof link building tips, you've come to the right place. The link building landscape...
marketing
How does a YouTube SEO strategy work?
July 4, 2024
Daniël van Meerendonk
SEO YouTube SEO was already important for making your brand findable on both YouTube and Google. But with the...
AI
Meta AI: artificial intelligence on social media
July 2, 2024
Merle Andringa
Artificial Intelligence Meta AI is changing the way businesses are found on social media and search engines. At BE Digital...
AI
How to avoid losing your unique tone of voice to AI
June 30, 2024
Merle Andringa
Artificial Intelligence A unique tone of voice is crucial for the recognisability and trustworthiness of your business. Yet using...
AI
Apple iOS 18: the future of AI in your pocket
June 21, 2024
Barry Eichhorn
Artificial Intelligence Apple is going to integrate AI into your iPhone with the new software update Apple iOS 18. This update brings many...
marketing
The future of SEO with Search Generative Experience
June 5, 2024
Daniël van Meerendonk
Online strategy SEO as we know it is going to change. This is due to the arrival of Search Generative Experience (SGE)....
AI
Claude AI assistant: developments in AI and safety
May 30, 2024
Clive Keus
Artificial Intelligence Claude AI was created by Anthropic. Anthropic is a research company that studies safety in AI systems. The...
marketing
Enhanced conversions in Google Ads
May 20, 2024
Jamie Schelling
Social Media Enhanced conversions in Google Ads As a digital agency, we are always looking for ways to improve the...
marketing
Top 10 TikTok trends and developments 2024
May 8, 2024
Merle Andringa
Social Media TikTok is known for its ability to quickly create ‘hypes’ or short-lived trends. A vivid example of this...
marketing
Introduction to TikTok in 2024
april 30, 2024
Merle Andringa
marketing TikTok, launched in 2016, has quickly developed into a dominant social media platform, particularly popular...
AI
Training an AI agent to support your daily work
april 16, 2024
Daniël van Meerendonk
marketing An AI agent is an AI trained for a specific task. BE Digital focuses on training AI agents that can make...
marketing
Update: the EU's new cookie policy
april 5, 2024
Jamie Schelling
General The world of online privacy is constantly in motion, and cookie policy within the European Union is no exception....
marketing
Commissioning product photos: what it means for your web shop
March 24, 2024
Barry Eichhorn
marketing Having product photos made is important for making a good first impression on potential customers. A first impression is...
marketing
What Performance Max can mean for your business
February 20, 2024
Jamie Schelling
Google Ads Google Ads is an indispensable channel in the digital marketing strategy of businesses. Thanks to the huge network of Google...
marketing
The importance of Google EAT for your website
January 4, 2024
Daniël van Meerendonk
SEO What is Google E-A-T? Google EAT stands for Expertise, Authoritativeness and Trustworthiness. In the digital age we live in,...
marketing
Strengthen your business with local SEO
november 9, 2023
Daniël van Meerendonk
SEO What is local SEO? Local SEO is an important part of the digital strategy, especially if a business has...
AI
Brand identity and content generation with ChatGPT
October 10, 2023
Merle Andringa
Artificial Intelligence How to use ChatGPT? The first thing you are naturally wondering is: 'was this blog written with AI?'....
AI
Bing AI: what does the new Bing AI mean for e-commerce?
October 4, 2023
Barry Eichhorn
Online strategy Bing AI and the future of e-commerce Developments in the field of artificial intelligence (AI) are taking off...
marketing
How do you collect customer reviews?
september 18, 2023
Barry Eichhorn
Online strategy Why are customer reviews important? In today's digital world, customer reviews are an essential part of...