Was this text written by AI? Spot it instantly
Written by Daniël van Meerendonk
Digital Marketing & AI Agents
You're scrolling through your LinkedIn timeline. One post after another, full of inflated claims and a waterfall of emojis, fights for your attention. You open a newsletter and the text feels… hollow. Even an email from a friend suddenly feels unnaturally formal. And everywhere you see them: those unmistakable bullet lists with a dash in front.
You're not the only one who notices. The question 'was this text written by AI?' is everywhere. We instinctively sense when something is off. But why does that feeling matter so much to you as a business owner? The answer has everything to do with trust, competition and the future of your company.
The unique ‘fingerprint’ of every AI
Generic AI tools are easy to spot once you know what to look for. They all have their own tics and filler words.
- ChatGPT loves safe, explanatory language. Watch for words like “moreover”, “it is crucial”, “in conclusion” and the tendency to neatly sum everything up, even when that isn't needed.
- Gemini is often a bit more creative, but can overdo it with needlessly complex sentences and metaphors that just don't land.
- Claude is known for its extremely cautious, nuanced phrasing, which can result in long, waffly paragraphs that avoid taking a clear stance.
If you recognise these patterns, you know enough. The text lacks a human edit, and with it a brand's unique voice.
You've probably heard of Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). But don't see it as yet another technical rule to keep in mind. See it as a reward for authenticity. Google wants to give its users the most relevant, reliable answers. It is their way of tackling the explosion of spam and content sites full of low-quality information.
This is fantastic news for serious businesses. By developing and sticking to a sharp, distinctive tone of voice, Google recognises you as a human, expert organisation. Relevance is finally rewarded again. This gives you an edge over competitors who bet on volume instead of quality, such as quick online sellers with a substandard product range. Your genuine expertise becomes your strongest weapon in the battle for customer attention.
Google E-E-A-T is your ally against mediocrity
The strategic opportunity everyone overlooks
The loss of credibility through generic content is palpable, but fortunately now measurable too. Therein lies a huge opportunity. The real potential of AI is not unlocked by giving a general-purpose tool an instruction, but by training an AI on the unique DNA of your business.
When you train an AI with your knowledge, your data and your voice, the output genuinely becomes less generic. What's more, the content reflects your expertise and therefore scores well within Google's E-E-A-T guidelines.
This creates a new playing field. Only organisations that know themselves inside out can make real use of training an LLM (Large Language Model). This means agile, self-aware companies can take a huge lead. Large, sluggish organisations where implementing new technology is a slow slog risk being overtaken by competitors who suddenly come across as far more professional and knowledgeable thanks to this technology.
what exactly has Google decided?
Ever since AI emerged, we at BE Digital have been working with forward-thinking businesses. Entrepreneurs who understand that technology has an enormous impact and that in this day and age you can't afford to wait and see. They know that strategic implementation makes the difference between leading the pack and lagging behind.
We saw generic content on the rise and immediately developed a method to use AI to strengthen authenticity instead. Not to reinvent the tool, but as strategic partners who use technology to increase your business's unique value.
From assistant to strategy: growing with confidence
We understand that every business is searching for the right way to deal with AI. That's why we don't offer a one-size-fits-all product, but concrete, tailor-made solutions:
- The BE Digital AI Assistant: We build and train an LLM fully tailored to your work processes and tone of voice. The goal: to put an end to generic output. Your assistant creates content so authentic that nobody ever wonders: “was this text written by AI?”.
- Your own AI chatbot: Optimise your customer service by filtering repetitive questions at the first line. Our chatbots are trained to help where they can, but always refer to a real person when a question requires human expertise or empathy.
- Strategic AI training: We help decision-makers and management teams to form a clear AI vision. We also train staff to use and interpret AI effectively, so that it becomes an integral and valuable part of day-to-day operations, even within large, complex organisations.
Curious how your business can use AI to grow? Request a no-obligation BE Digital Scan.