marketing
advertising on
Google_
increase your online presence.
what is
Google Ads?
generate more traffic to your website
benefits of advertising on Google
more
visibility
higher
return
future-
proof
sustainable
growth model
our approach
Effective advertising on Google doesn’t start with setting up a campaign, but with understanding your target audience, your offer and your goals. That is why we always take a considered approach, with an eye for data, content and structure. We make sure your ads don’t just run, but also contribute to results.
defining objectives
Before we start, it is important to set clear objectives together.
using structured data
Ad extensions are a great way to improve your ads.
choosing keywords
We look for keywords with a high search volume and low competition.
optimising content
We help with writing appealing and relevant copy.
view our marketing cases
Search ads
Shopping ads
Display ads
Video ads
which ad formats are there within Google Ads?
targeting options to reach your target audience
One of the biggest advantages of Google Ads is that you can advertise in a highly targeted way. BE Digital helps your business reach the right target audiences using the many targeting options that Google Ads offers. Think of:
Video ads
Location targeting
Search intent & interest groups
clients who got there before you :
frequently asked questions about advertising on Google
Here you will find answers to the most frequently asked questions about advertising on Google.
What is the difference between Google Ads and SEO?
With Google Ads you pay to be at the top of Google. Your ads appear immediately, but you pay per click. SEO is about being found organically without paying per visitor. It takes time, but pays off in the long term. The best result comes from a smart combination of both.
How much does advertising on Google cost?
That depends on your industry, target audience and competition. We work with a flexible media budget, often from around €500 per month. You decide what you invest, and we make sure every euro is used smartly.
How does it work?
More traffic, more leads or direct sales. Google Ads is ideal for achieving results in the short term. You reach people who are already actively searching for your product or service, which greatly increases the chance of conversion.
Can I also do Google Ads myself?
In theory yes, but in practice it is often different. Google Ads quickly becomes expensive if campaigns are not set up properly. We provide smart targeting, relevant ads and constant optimisation, so you don’t pay for clicks that deliver nothing.
Why should I work with BE Digital instead of a standard SEA agency?
Because we look beyond just clicks and costs. We think along strategically, link campaigns to your overall marketing and make sure you don’t depend on advertising alone. And we communicate in plain language that you understand.
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