marketing
SEO & SGE_
the snowball effect of content.
how does
SEO & SGE work?
ready for the
new reality
benefits of optimisation for SEO & SGE
more
visibility
higher
return
future-
proof
sustainable
growth model
our approach
Good SEO takes more than adding keywords and collecting links. It is about strategy, technology and content working together logically. That is why we take a structured approach. First we clearly map out where you stand now, where the opportunities lie and how we work towards them step by step.
defining objectives
Before we start, we discuss your goals. Do you want more organic traffic, better scores in AI-driven search results, or both? We set up a strategy that works.
using structured data
Structured data helps search engines and AI to understand your content better. We implement the right markups to increase your visibility in both Google and AI-driven search results.
choosing keywords
We research which keywords not only have a high search volume, but are also relevant for both traditional SEO and SGE results. That way you reach the right target audience.
optimising content
view our marketing cases
Search engine optimisation (SEO)
Content marketing & Structured Data
SGE optimisation
Visual SEO & Interactive Content
the future
of SEO
from search engine optimisation to AI-
driven visibility
clients who got there before you :
frequently asked questions about SEO & SGE
Here you’ll find answers to the most frequently asked questions about SEO & SGE.
What is SEO and why is it important?
SEO (Search Engine Optimization) is the process of optimising your website to be found more easily in search engines such as Google. It brings more organic traffic, without you having to advertise. A good SEO strategy increases your online visibility and strengthens your authority within your industry.
What is SGE and how does it affect my online findability?
SGE (Search Generative Experience) is an AI-driven search engine that generates answers based on multiple sources. This is in development at Google, but is also used within AI search engines such as Perplexity and large language models such as Chat GPT. Instead of traditional search results, users get information directly from AI. Optimising for SGE means making your content suitable for inclusion in these AI answers, an important new step in modern SEO.
What is an AI search engine?
An AI search engine uses artificial intelligence to answer search queries. Instead of only showing links, it gives systems such as Google, Chat GPT and Perplexity the ability to generate contextual, compiled answers directly. That calls for content that is not only well written, but also understandable for AI.
What does GEO mean in SEO?
GEO stands for geographic targeting. It means you optimise your website for local searches, such as “contractor Eindhoven”. By applying GEO in your SEO strategy, you make sure your business is visible to people in your region who are looking for your services.
How do I know where my opportunities lie with SEO and SGE?
Request our free BE Digital Scan. We analyse your website, content and visibility in both traditional and AI-driven search results. You receive clear insights and practical recommendations you can get started with right away.
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