marketing

new website, instantly findable, Smart AIS saves 80% writing time

Company: Smart AIS

meet:
Smart AIS

Smart Asset Integrity Solutions (Smart AIS) provides services for organisations that want control over the condition, safety and compliance of their assets. The team specialises in inspection services, QA/QC, asset integrity, 3D laser scanning, drone data capture and asset information management. From Schiedam, Smart AIS supports clients in the Netherlands and abroad, with onshore and offshore projects.

What defines them is the integrated approach: inspection, data collection and information management are aligned, so that technical findings are translated faster into up-to-date documentation and decision-making. This helps Smart AIS organisations plan maintenance and inspections better, manage risks and steer costs more efficiently.

Company

Smart AIS

Services

Website copy, SEO & SGE, content creation

Website

www.smart-ais.eu

the challenge

Smart AIS was building a completely new website. Besides design and technology, it needed content from day one that is findable in Google, logically structured and fits the professional look. Because of ongoing projects, there was no time or capacity to write all the pages themselves.

The question put to BE Digital was concrete:
how do we get complete website content quickly, without compromising on SEO and quality?

our solution

keywords and planning

We started with keyword research to get clear on which terms Smart AIS wants to be found for and which pages had priority on the old website. At the same time we exported all the old URLs with the Screaming Frog tool and prepared a migration file. Based on that, we made a content plan and determined the structure for each page and which texts were needed.

fixed structure for service pages

For the service pages we set up templates with a fixed structure, always starting from the client's questions. Think of: why is this service needed, what is the need, and how does Smart AIS help with it. This was an important step because we knew from the analysis and data that the service pages were visited often.

from AI draft to final copy

Next we used AI to quickly generate first draft texts, based on content supplied by the Smart AIS team. Editing and sharpening followed: we brought the texts in line with the tone of voice, made them more concrete and optimised them for SEO. Finding the balance between good copy and SEO can sometimes be difficult, but our own AI copywriter supported us well in that.

metadata and review process

In parallel we worked out the metadata per page, with unique meta titles and meta descriptions that match search intent and invite clicks. To safeguard pace and quality, we planned weekly review calls. In them we reviewed the texts, processed feedback and delivered pages step by step in final form.

In the end we also took care of the full SEO migration, redirecting all URLs, checking backlinks and making sure the measurements were running properly again on the new website!

the result

The results of the work looked as follows:

new website filled in a short time with complete content optimised for SEO and GEO
the website is easier to find in AI tools such as ChatGPT, Gemini and Claude
80% time saving on writing, because Smart AIS mainly supplied input and BE Digital handled production and final editing, supported by our own trained AI
consistent page structure with clear headings, logical flow and client-focused texts. Clear navigation for the search engine
foundation laid for measurable growth in organic traffic and better click-through from search results, with all metadata set up per page

what the client says

“A pleasure to work together!”

“BE Digital helped us put strong, SEO-proof texts in place in a short time. With AI and fixed templates we could supply input quickly, while they translated it into clear pages with good structure and findability. It simply worked really well together, short lines, quick switching and always clear what the next step was.”

Claire Doorschodt
Marketing Manager Smart AIS

the BE Digital Touch

In this collaboration a tight workflow was central, so that Smart AIS kept control of the content and BE Digital could build pace in production. By combining keywords, templates and weekly feedback moments, calm and predictability came to the project.

AI was used for speed, while the final quality came from editing, alignment and sharp choices in structure and message. The result is a website that is immediately usable for sales and marketing, without extra pressure on the internal team.