How to avoid losing your unique tone of voice to AI
Written by Merle Andringa
Digital Marketing & Design
A unique tone of voice is crucial for the recognisability and trustworthiness of your business. Yet using AI often results in generic and dull content. But what if you could train AI to keep your company's tone of voice and even optimise it? In this article you will discover how to use AI to keep your company's tone of voice and appeal to your target audience even better.
What is a tone of voice?
Tone of voice is the unique style and voice with which your business communicates. It goes beyond just a slogan. A tone of voice contains a certain emotion, personality and values that recur across the various communication channels of your business. A consistent tone of voice ensures that your business comes across as recognisable and trustworthy.
Think of businesses you have been a customer of yourself, which have built up a strong and consistent tone of voice. These businesses not only have a recognisable voice, but also address their target audience directly and effectively. If your trusted supermarket suddenly communicated in a very formal way, or the bank came across as too friendly, it would immediately leave the wrong impression. Keeping the tone of voice is often a challenge in AI-generated content.
Generic AI content often lacks the unique touch that your tone of voice provides. This can result in dull and impersonal texts that do not resonate with your target audience. Below are a few reasons why generic AI content falls short:
AI often generates texts that feel standard and distant.
Without a consistent tone of voice, your messages can come across as random and incoherent.
Content that does not appeal leads to less interaction and engagement from your audience.
Compare a generic text with one tailored by your business. You will notice that the generic version is flat and uninteresting, whereas the tailored text is your unique voice.
The pitfalls of generic AI content
Training AI for your tone of voice
The good news is that you can train AI to adopt your tone of voice. Here are some steps to do this:
- Collect examples of your own content that represent your tone of voice well.
- Use these datasets to train AI, so that it learns to imitate your style and voice. You can add this in the chat window at the start of your input. Or train AI agents for specific purposes.
- Test the AI content and give feedback to refine the output.
By following these steps, you can use AI effectively to keep your tone of voice. AI learns from the nuances and specific characteristics of your company's tone of voice, which results in texts that are consistent with the rest of your brand. You can also ask AI for feedback on your tone of voice. This can give interesting new insights when you provide your target audience in detail as input.
Optimising your tone of voice with AI
This process starts with collecting texts that best represent your tone of voice and using them as training data for the AI. This way the AI learns the nuances and characteristics of your tone of voice. Besides training, it is also possible to integrate ongoing feedback, especially within platforms such as ChatGPT. By creating your own GPT, you can continuously fine-tune the AI with specific instructions and examples. Want to know more about your own GPTs? Get in touch with no obligation!
Each time the AI generates an output, you can give feedback on how well it follows the desired tone of voice. This feedback is used to train and improve the AI further, so that the output increasingly matches the expectations and needs of your target audience. This way you can, for example, create personalised email campaigns that respond directly to your subscribers' interests, leading to higher engagement and conversion. This makes your communication not only consistent and recognisable, but also particularly effective.
BE Digital , your sparring partner for AI integration
At BE Digital we understand the importance of a unique tone of voice and the challenges that come with AI integration. By training AI and putting it to work for your tone of voice, you can avoid generic content. Together we create consistent, recognisable and engaging texts that appeal to your target audience and keep your business distinctive and relevant.We are curious about what you are running into when it comes to AI. Let us be your sparring partner in this digital transformation. Request a BE Digital scan today or get in touch with us. Together we make sure your business stays ahead in the competitive digital landscape.