Merle Andringa

When to advertise on Instagram?

Blog

Advertising on Instagram can be a powerful way to reach a target audience in a focused way and present your brand in a visually appealing manner. But when...

YouTube SEO: how to make your videos easier to find

Knowledge base

Why is it smart to use 5 ad texts within Facebook Ads?

Knowledge base

In this article you'll learn why it's smart to use five ad texts within Facebook Ads. By varying your texts you can optimise better, prevent ad fatigue and gain more insight into what appeals to your target audience.

Using TikTok Shop in Europe

Knowledge base

TikTok is one of the fastest-growing social media platforms in the world, and with TikTok Shop it gives businesses the opportunity to sell products directly through the app. Although TikTok Shop is not yet available in the Netherlands, Dutch web shops can still benefit from it when they target a market in a country where it is available. This is especially interesting for web shops, such as clothing stores, that focus on markets in the United Kingdom and America, where TikTok Shop is already active.

The power of AI for content creation: what ChatGPT can do for your business

Knowledge base

Repurposing long-form video content for social media

Knowledge base

Repurposing long-form video content for social media. Learn about the benefits and get tips for each platform.

The impact of social media algorithms on your organic reach

Knowledge base

The impact of social media algorithms on your organic reach. For many businesses, social media has become an essential channel for connecting with their target audience.

Take your Facebook Ads to the next level with the Instant Experience

Knowledge base

An Instant Experience within Facebook Ads offers an advanced way to promote your brand or products without users having to leave the platform.

The ins and outs of using Facebook Business Suite

Knowledge base

Facebook Business Suite is a powerful platform that lets you manage all your Facebook and Instagram activities from one central location.

What is Instagram Reels and how do you use it?

Knowledge base

The ins and outs of a business account on social media

Knowledge base

How do you create a business account on social media?

Knowledge base

Learn how to create a business account on Facebook, Instagram and LinkedIn with this step-by-step guide. Take advantage of the benefits of a business account and improve your online presence.

Meta AI: artificial intelligence on social media

Blog

Meta AI is changing the way businesses are found on social media and search engines. At BE Digital we specialise in AI and digital...

How to avoid losing your unique tone of voice to AI

Blog

A unique tone of voice is crucial for the recognisability and trustworthiness of your business. Yet using AI often results in generic and...

Dynamic creative for Facebook ads

Knowledge base

Dynamic creative on Facebook offers a powerful way to serve personalised and relevant ads to your target audience. By using data on user behaviour and automated processes, businesses can optimise their marketing efforts and achieve better results. Whether you want to improve your retargeting, increase the efficiency of your ad campaigns or simply generate more conversions, dynamic ads are a valuable addition to your digital marketing strategy.

Top 10 TikTok trends and developments 2024

Blog

TikTok is known for its ability to quickly create 'hypes' or short-lived trends. A vivid example of this is Brazilian marketing, in which...

Introduction to TikTok in 2024

Blog

TikTok, launched in 2016, has quickly developed into a dominant social media platform, particularly popular with Generation Z and millennials. The...

The transformation of Meta AI in social search

Knowledge base

Discover how Meta AI is transforming the search experience on social media by integrating advanced AI functionality into platforms such as Facebook, Instagram and WhatsApp. Learn more about the impact of this technology on traditional search engines and competitors such as TikTok, and how it blurs the line between social interaction and searching for information.

Setting up an effective Facebook ad campaign

Knowledge base

Setting up an effective Facebook ad campaign requires a strategic approach and careful planning. By using the structure of campaigns, ad sets and individual ads, advertisers can define specific goals that align with the different stages of the customer journey.

Setting up an effective social media strategy

Knowledge base

Setting up an effective social media strategy is essential for any business or brand that wants to strengthen its online presence and build an engaged audience. Below is a comprehensive description of how to put together a successful social media strategy, divided into clear steps.

Adding an admin to a Facebook business page

Knowledge base

Adding an admin to your Facebook business page can be essential for growing your business. Many hands make light work, and with extra admins you can communicate more effectively, carry out marketing strategies and provide customer service. Here is a simple, step-by-step guide on how to add someone as an admin of your Facebook business page.

Brand identity and content generation with ChatGPT

Blog

Artificial Intelligence How to use ChatGPT? The first thing you are naturally wondering is: 'was this blog written with AI?'....

Elon Musk has taken over Twitter and calls it X.

Blog

Twitter is turning into X, by Elon Musk. But what does this mean for your business? Read all about it in our BE Digital blog.

Digital trends from 2022 to 2023

Blog

2023 has started, which makes it a good moment to look back at last year's digital trends and what the expectations are for...

Organic social media – how does it work?

Blog

Organic social media covers all unpaid activities on social media platforms. In other words, it is about posts you publish that are not...

What are Instagram Reels?

Blog

In 2020, Instagram launched ‘Instagram Reels’. Instagram Reels are short, entertaining or informative videos. With Reels you can creatively...

How do you start with YouTube ads?

Blog

Running YouTube ads for a business can be interesting, provided there is sound thinking behind it and the content is optimised for YouTube....

5 tips for a social media strategy

Blog

Is having a social media strategy essential these days? Given that more than half of the world's population uses social media, it is...

The best time to post on Instagram

Blog

The best time to post on Instagram? How often and when you post on Instagram can influence your success on the app. Post too much and you...

Best TikTok hashtags in 2022

Blog

Making a TikTok is the starting point, but of course every business wants its TikTok to go on to get plenty of reach and engagement. But with more than 1...

9 reasons why your business should use TikTok as an extra channel

Blog

You have probably heard all the hype about TikTok, but can it be useful for your business? TikTok is one of the newest and fastest-growing...

Pinterest marketing: how does it work?

Blog

Pinterest is a social media platform where you can find inspiration and share things around many different products and markets. In this blog...

How marketing turns sales into B2B influencers

Blog

Using B2B influencers to promote a brand, product or service is very popular. This is done a lot, especially in B2C. In B2B, influencing is harder....