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Merle Andringa - BE Digital

Written by

Digital Marketing & Design

Updated on 10 July 2024

How do you create a business account on social media?

How do you create a business account on social media? A frequently asked question that we answer in this blog. A business account on social media offers countless advantages for your business. In this article we explain step by step how to create a business account on Facebook, Instagram and LinkedIn.

Creating a Facebook account

Desktop:
  1. Go to the Facebook page creation page.
  2. Choose the type of page that suits your business.
  3. Fill in the basic information, such as your company name, category and description.
  4. Add a profile picture and cover photo.
  5. Fill in the contact information and opening hours.

Mobile:

  1. Open the Facebook app and go to the menu.
  2. Select ‘Pages’ and tap ‘Create Page’.
  3. Follow the same steps as on the desktop version.

Creating an Instagram account

Desktop:

  1. Go to Instagram.com and log in to your personal account.
  2. Go to your profile and click ‘Edit profile’.
  3. Select ‘Switch to professional account’ and choose ‘Business’.
  4. Fill in the business information and connect your Facebook page (optional).
  5. Add a profile picture and bio.

Mobile:

  1. Download the Instagram app and log in to your personal account.
  2. Go to your profile, tap the three lines in the top right corner and select ‘Settings’.
  3. Tap ‘Account’, choose ‘Switch to professional account’ and select ‘Business’.
  4. Follow the same steps as on the desktop version.

Creating a LinkedIn account

Desktop:

  1. Go to the LinkedIn company page creation page.
  2. Choose ‘Company’ and fill in the company name and public URL.
  3. Fill in the company information, such as website, industry and size.
  4. Add a logo and cover photo.
  5. Write an appealing company description.

Mobile:

  1. Open the LinkedIn app and log in to your personal account.
  2. Go to the menu and select ‘Company profiles’.
  3. Tap ‘Create company’ and follow the same steps as on the desktop version.

Conclusion

Creating a business account on social media is easy and offers many advantages for your business. Follow the steps above to get started quickly and benefit from the possibilities that business accounts offer.

Frequently asked questions

How do I switch my personal Instagram account to a business account?

Log in to your personal account, go to your profile and click ‘Edit profile’. There, choose ‘Switch to professional account’ and select ‘Business’. Then fill in the business information, optionally connect your Facebook page and add a profile photo and bio.

How do I create a business page on Facebook?

Go to the Facebook page creation page and choose the type of page that suits your business. Fill in the name, category and description, add a profile photo and cover photo, and finally enter the contact information and opening hours.

What information do I need to create a LinkedIn company page?

You choose ‘Company’ and enter the company name and a public URL. You also provide company information, such as website, industry and size. Add a logo and cover photo and write an appealing company description.

Merle Andringa - BE Digital

About the author

Digital Marketing & Design

Merle Andringa combines digital marketing, social media, branding and design. She helps organisations position their brand in a recognisable way and carry it through consistently in content and digital channels.