branding
100,000+ views for a store opening, this is how Pirri did it
Company: Pirri
meet:
Pirri
Pirri is an established name in the sneaker world, known for exclusive releases and a strong community of sneaker lovers. From Rotterdam, the brand built up a loyal following. With the opening of a new store in Amsterdam, Pirri faced an important moment: expanding to a new city without compromising on brand experience and exclusivity.
the challenge
The opening of a new store is more than a logistical moment, it's a brand statement. For Pirri it was crucial that the new branch in Amsterdam wasn't just “simply” announced, but felt like a real drop.
The challenge:
Standing out in a crowded sneaker and streetwear market- Protecting the exclusive identity of Pirri
- Creating maximum attention before the opening
- Generating buzz within the existing and new target group
The request for help to BE Digital was clear:
How do we translate the tension and exclusivity of a physical store opening into a digital campaign that sticks?
our solution
We didn’t opt for a standard announcement, but for a visual experience that sparks curiosity and simply has to be shared.
Our approach:
- symbolic unveiling
We developed a symbolic unveiling: no text or countdown posts, but a visual reveal that suits Pirri’s brand.
- realistic 3D animation
Using Blender, we created a realistic 3D animation of a banner being unveiled, a digital translation of the moment a store “opens up”.
- short, powerful video
In Premiere Pro we brought animation, timing and sound together into a short, powerful video that works perfectly on social media.
- high attention value and shareability
The video was designed for quick consumption, high attention value and maximum shareability.
the result
The campaign far exceeded expectations:
100.00+
views within a few days
- for comparison: earlier Pirri videos averaged ±5,000 views
- strong engagement and organic spread within the community
- Clear buzz around the opening of Pirri Amsterdam
More important than reach alone: the campaign strengthened Pirri’s positioning as an exclusive, innovative brand.
- watch the video here:
the BE Digital Touch
We like to look beyond “publishing a post”. We think along about the moment, the brand and the goal.
For Pirri, that meant: not a standard announcement, but creating a moment that suits the brand. With a smart concept and the right technique, we delivered attention, reach and recognition at exactly the right moment.
We work with, among others:
