branding
a creative business gift that strengthens the brand story
Company: Feller
get to know:
Feller
Feller is a finance consultancy that helps organisations grow by bringing together the right people, structure and vision. Besides its subject-matter expertise, Feller is known for a strong team culture and a personal way of working together.
That culture formed the basis for a special idea: a business gift that is not only given, but also really says something about who Feller is.
the challenge
Feller was looking for an original business gift for clients, partners and its own team. Not a standard give-away, but a tangible product that:
Fits Feller’s culture and values- Combines creativity with professionalism
- Shows the human side of the brand
- Has lasting value as a brand carrier
The idea of a cookbook arose: a collection of the consultants’ favourite recipes, as a metaphor for collaboration and craftsmanship.
Our brief was clear:
translate this idea into a high-quality, consistent brand product that suits Feller.
our solution
BE Digital approached the cookbook as an extension of the Feller brand. Concept, design and content were developed in coherence, so that the book is not only beautiful, but also makes sense in substance.
Our approach consisted of four pillars:
- concept & story
Together with Feller we defined the foundation of the cookbook:
- cooking as a metaphor for collaboration within finance and consultancy
- recipes as a connecting element between people
- the cookbook as a tangible gesture of thanks towards business relations
The concept connects structure and precision with creativity and accessibility – true to how Feller works.
- styling & design
The styling is calm and clear, so the cookbook is pleasant to browse and to use. The layout supports ease of use and gives the book a polished, high-quality look that suits the Feller brand.
The design creates coherence between text, imagery and recipe structure, so the book feels like one whole.
- imagery & content
The cookbook is richly filled with atmospheric food photography, carefully integrated into the design to visually enhance and inspire the recipes.
The recipes come with short, accessible notes that give context to the dishes and make the book pleasant to read, without distracting from using it in the kitchen.
The recipes come with short, accessible notes that give context to the dishes and make the book pleasant to read, without distracting from using it in the kitchen.
- production & social impact
In collaboration with a print specialist, the cookbook was produced to a high standard. Part of the first print run was donated to the Ronald McDonald House, giving the project social value too.
From concept to execution: the cookbook as a complete brand expression, in which design, content and styling come together.
the result
The Feller cookbook has grown into:
a unique and original
business gift
a tangible translation of Feller’s culture and values
a product that connects, both internally and externally
a brand carrier that goes beyond a one-off campaign
What began as a creative idea resulted in a book that brings people together and tells Feller’s story in an accessible way.
The cookbook as a tangible business gift, designed as an extension of Feller’s identity.
Recipe pages in which imagery, structure and ease of use take centre stage.
A consistent translation of the visual style to every page of the book.
what the client says
“Creativity with structure”
“Working with BE Digital was pleasant and clear. They actively thought along, understood our idea and managed to translate it into an end result that fits who we are as Feller. As a result, the cookbook really feels like an extension of our brand.”
Gijs Dijkman
Marketing & Sales Manager Feller
the BE Digital Touch
This project shows what BE Digital stands for: not isolated materials, but well-considered creations that strengthen the brand story.
By developing concept, design and content in coherence, we created a business gift that is not only beautiful, but also right – in look and feel, in use and in meaning.
We work with, among others:
