Pinterest marketing: how does it work?

1. Create Pinterest boards with keywords in your title

Pinterest has an excellent search function. So make sure people find your business by using keywords in the title of your board. Make sure you select a category for each board, so that people can find it and Pinterest recommends your board.

2. Use the description to spread your ideas.

It is possible to spread your pins via, for example, Twitter. The text in the description of the pins is the text in your tweet, so keep the description short, interesting and relevant when you use this.

3. Create vertical images to maximise your image space.

Pinterest images need to be long and narrow to take up the maximum amount of visual space and stand out. The advice is to create images of at most 1000 pixels by 1500 pixels. This creates an attractive invitation to repin your pinned article.

4. Embed pins on your blog

Embedding pins on your blog is a good way to get more repins. You can create an embed code on the Pinterest site. Embedding, in short, means including a photo or video without actually placing the content on your site. If the content from, for example, Instagram, YouTube or in this case Pinterest disappears, the content also disappears from your blog.

5. Share your pins and boards on other social media channels

Tweet your pins and share them on your other social networks where they are relevant. This brings in extra traffic.

6. Use a "Pinterest for Business" account for analytics

With a business account you can track which pins are popular and share them again on other Pinterest boards or on social networks.

7. Rich pins

There are five types of Rich Pins: movie, recipe, article, product and place. To start, you need to prepare your website with meta tags, test your Rich Pins and submit an application to get them on Pinterest. If you are not technical, it may be better to ask your developer or site owner to get you started. BE Digital can also support you with this.

8. Have a pinnable image on every post you publish

We recommend having a large image or two on every blog post you publish. We often use a larger image of 735 x 1102 for this, because Pinterest loves tall, vertical images. We create a large image, pin the large image, and then share the pin with the blog link.

9. Build authority on your topic by putting together boards with relevant content

The advice is to update boards on Pinterest regularly with relevant content.

10. Spark interest with a tips board

By coming up with relevant content with tips, you can spark users' interest. Can you think of a way in which you can share tips for your industry? If not, BE Digital is your ideal sparring partner.

11. Create group boards

Group boards can help you reach a new group of pinners and get your pins seen by more people. You do need to be careful which boards you join, because all pins will also be visible on your Pinterest presence. You can only choose the cover photo if you are the owner of the group board.

In addition to the strategic steps above, below is a short explanation of pinning your image.

It is possible to spread your pins via, for example, Twitter. The text in the description of the pins is the text in your tweet, so keep the description short, interesting and relevant when you use this.

Add your custom Pinterest image with your branding and website on it.

1. Add up to 500 words of text to describe your pin with relevant keywords. Remember that people tweet directly from Pinterest, so keep it concise and interesting.
2. Add a link to your blog article or homepage in the description.
3. Edit the pin to add the link in the source.
4. Build relevant links back to your website or blog. With every pin you have two options for adding your link: one in the description and one in the source of the pin.

If you are looking for more in-depth information about Pinterest marketing or would like to talk about how Pinterest marketing can be used for your business, feel free to get in touch with BE Digital. BE Digital is a specialist in Pinterest marketing and has run successful campaigns with several clients.