BE Digital
marketing

tripling quotes by scaling smartly with SEO and SEA

Company: Wij Slopen Nu

get to know:
Wij slopen nu

Wij Slopen Nu has been active for more than ten years as a professional demolition partner for private individuals and business clients. Based in Haarlem, they serve clients across the Netherlands. The company is known for its no-nonsense approach, speed and craftsmanship in specialist demolition services such as asbestos removal, concrete drilling, renovation demolition and the complete stripping of homes and commercial premises.

Where many demolition companies mainly rely on their network and word of mouth, Wij Slopen Nu has the ambition to grow in a structural, plannable way. They don’t want to depend on one-off enquiries, but to be continuously visible at the moment someone is actively searching for a demolition contractor.

Company

Wij Slopen Nu

Services

Advertising on Google, SEO & SGE, Data & web analytics, Website copy

Website
www.wijslopennu.nl

the challenge

Although Wij Slopen Nu was strong as a company, online growth lagged behind their ambitions. The market is competitive, click prices are high and many enquiries in the sector are untargeted or not serious.
The challenge was therefore not simply “more traffic”, but:
  • Becoming visible on purchase-intent searches
  • Reaching both private and business clients better
  • Getting a grip on both the number and the quality of quote requests
  • Making online marketing scalable without costs getting out of hand

The request for help to BE Digital was clear:
how do we ensure predictable growth in quote requests, without compromising on quality?

our solution

We started with the Boost package to quickly gain insight into what does and doesn’t work. No big theoretical plan upfront, but testing, measuring and optimising straight away. Once it became clear where the growth opportunities lay, we scaled up to the Grow package after eight months.
Our approach consisted of three pillars:
  • targeted SEA strategy
We completely restructured Google Ads and focused strongly on search intent. With Performance Max campaigns we reach people who are actively looking for demolition services at that moment. No waste, but maximum relevance.
  • SEO with a focus on services and location

The website has been optimised technically and in content. We built clear service pages and focused on both national and local findability. As a result, Wij Slopen Nu claims positions on search terms that lead directly to enquiries.

  • data-driven optimisation
Moving to Grow allowed us to adjust structurally. We lowered the cost per click, increased volume and steered continuously on data instead of assumptions. What didn’t pay off was dropped. What worked was scaled up.

the result

The combination of strategy and consistent execution delivered results quickly:

+200%

quote requests

From an average of 30 to around 90 direct requests per month (excluding phone leads).

+706%

organic growth

The number of keywords for which Wij Slopen Nu is visible in Google has more than septupled.

Top positions in Google

Multiple number 1 positions provide a constant stream of relevant, free visitors.

The requests that came in were also of higher quality and better spread, allowing Wij Slopen Nu to work more predictably and scale up further.

what the client says

"From a local player to truly nationally visible"

“We started with a smaller package to see whether it would work. The results were so convincing that we scaled up after eight months. BE Digital has helped us go from a mainly local player to being truly visible nationally, and gives us continuity in new jobs.”

Jordy
Wij Slopen Nu

Wij Slopen

the BE Digital Touch

This case shows what BE Digital stands for. No standard marketing tricks, but building scalable growth together. By being transparent about choices, data and results, the trust was created to invest further.
Wij Slopen Nu wasn’t looking for an agency, but for a partner who thinks along, adjusts and grows along. By combining strategy with execution and technology, we have not only delivered more requests, but also brought structure and predictability to the growth.

a partner that grows with you

We work with, among others:

Feller
KraamZus 2.0 logo fc_witte letter 1
KH Engineering
Kiwa
SMART Asset Integrity Solutions
Triboo
De Kraamvogel
Apptimize Platform
Luxe Sloepen Haarlem
Poké&ZO
Daniël van Meerendonk
Daniël van Meerendonk
Digital Marketing specialist

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