The best time to post on Instagram

To find out what the best frequency is for posting on Instagram for your brand or business, you need to use the insight above and experiment; follower interaction will ultimately show what works. If engagement drops after a certain number of posts per week, for example, you may be posting too much. It is therefore important to keep an eye on when your followers are most active and which time zones they are in. Posting while your most engaged audience is asleep, for example, does not make much sense. Experiment with a posting schedule and use insights and analytics to see what works and what doesn't. Once the perfect number of posts has been found, build on it by planning content based on that frequency.

Besides the best time to post on Instagram, the day is not entirely unimportant either. Instagram is a platform that people mainly use in their free time. It uses an algorithm that shows the 'latest posts', but these are not displayed in chronological order. This makes it extremely important to post during peak hours for maximum engagement. As described earlier, it is important for you to consistently post once a day and share several stories. Ultimately, by testing for a long time and a lot, you can find out what works best for your business.

To make it easy for businesses to publish a post, Meta Business Suite lets you schedule your posts for both Instagram and Facebook. This way, posts and stories can be planned for the longer term. Not yet familiar with Meta Business Suite? Then take a look at the Facebook page where they explain in detail what it is and what you can do with it.

In March 2022, Instagram announced it was adding a new feature to the platform that lets users view their feed the way they want. Instagram is introducing Favourites and Following, which let you choose for yourself what kind of content is shown in your feed. 

Your Instagram feed is a mix of photos and videos from people you follow, suggested posts and more. Over time, more recommendations are added to your feed based on your interests. Favourites and Following are new ways to view recent posts from the accounts you follow.

Favourites shows you the latest posts from accounts you choose, such as your best friends, favourite creators or favourite clothing brand. In addition to this view, posts from accounts in Favourites also appear higher in your home feed. Users of the platform can add up to 50 accounts to their favourites list. The accounts that are favourited are not notified of this, and the list can be changed at any time.

Following shows you posts from the people you follow. In both Favourites and Following, posts are displayed in chronological order, so you quickly stay up to date with recent posts. To use Favourites and Following, tap in the top left corner of your Instagram home page to choose what you see.

You never want to miss a chance to reach your audience. Aim for a presence on the app that helps them learn about your business and keeps them excited to see what you will share with them next. Would you like advice or support with posting or advertising on Instagram and Facebook? BE Digital has already helped many clients gain more organic and paid reach and followers. Feel free to get in touch!