9 reasons why your business should use TikTok as an extra channel

In addition, advertising on TikTok is a great opportunity for businesses. The number of active users already exceeds Twitter and Snapchat, and it is less saturated with ads than other social networks.

1. Target audiences

TikTok is currently the biggest social network, with 800 million active users and 1.5 billion downloads worldwide. This huge audience also includes Gen Z-ers (users born between 1996 and 2015) whom you won't always reach on Instagram and Facebook. Millions of businesses use TikTok as a marketing channel because their target audiences are already there.

2. Ease of use

If you are not familiar with making videos, there will be a small learning curve when you start using TikTok. First create a personal profile before you create a business profile, so that you can watch other users' videos and get an idea of how the platform works. You will quickly see that it is easy to learn and full of cool features and editing tools. The "Discover" and "For You" pages are also an easy way to see what is popular and get some inspiration!

3. Hashtag challenges

Hashtag challenges are one of the biggest reasons why businesses should use TikTok. These fun challenges encourage your target audience to create new videos and bring your brand to the attention of a large number of users. The TikTok audience is playful and creative, and they are drawn to these challenges that appeal to their imaginative nature.

4. Influencer marketing 

Influencer marketing is very popular on TikTok because influencers have a large number of followers and a highly engaged audience. Influencers build trust quickly, and their followers will be enthusiastic about the brands and products they promote online. Popular influencers can definitely increase brand awareness and sales. 

5. Paid and organic posts 

TikTok offers options for paid and organic posts:

• Organic posts: Every day, brands use TikTok to reach and engage new audiences. Most of them prefer an organic content strategy to get more views and attention. User-generated content is one of the best organic strategies that most businesses use on TikTok, because it comes from encouraging your audience to create and share videos.
• Paid posts: TikTok offers multiple paid advertising options for brands, which helps to achieve a high engagement rate and reach a wider audience.
• Brand Takeover ads: Do you want your ad to be shown every time your audience opens the app? This is the way.
• In-feed Native Ads: These ads appear on the screen when users scroll through their feed. They are ads of up to a minute long with a sound-on feature.
• Hashtag challenges: Again, TikTok users tend to have fun with these, so it is advertising with some built-in fun. 

6. Hashtags

Hashtags are king on TikTok, and using them well is a strategic way to reach your target audience. If you add a relevant hashtag to one of your videos, you will reach more users who follow that hashtag. Using a brand-specific hashtag is one of the best strategies for generating brand awareness and getting more people to your profile page. TikTok has a "Discover" tool for users to discover trending videos, hashtags, content creators and more.

7. Live streaming 

TikTok live streaming is the best way to grow your audience and get potential customers to your profile page. It is a unique way for brands to share information with their followers and generate more revenue. Going live helps you connect directly with your viewers in real time and increase your brand engagement.

8. Duet feature 

"Duet" is one of the most popular TikTok features. It allows people to dance or lip sync to their favourite song with anyone on the TikTok app. It appears in a side-by-side format on the same screen. Used strategically, businesses can use the "Duet" feature to grow their fanbase, get more engagement and build a strong relationship with their audience.

9. Real-time analytics 

TikTok recently launched the real-time analytics feature for Pro accounts. These analytics help you track the performance of your profile, understand the demographics of your audience, and more. TikTok analytics give you tools to improve the content you post and, in turn, improve your business.

Do you also want your business to be active or advertise on TikTok, but have no idea where to start? Get in touch with BE Digital without obligation to see what we can do for you.