Bing AI: what does the new Bing AI mean for e-commerce?
Written by Barry Eichhorn
Owner & AI Advisor
Bing AI and the Future of e-commerce
Developments in the field of artificial intelligence (AI) are taking off enormously. With the rise of Bing AI, the e-commerce landscape is being thoroughly changed. Want to know what this new Bing means for your web shop? Then read on.
The role of generative AI and Bing
A new generation of search engines is emerging, built on the foundation of generative AI technologies such as Large Language Models (LLMs). These search engines, including the new Bing AI, go far beyond their predecessors and promise an entirely new shopping experience.
Google has long been the market leader in the search engine world, but Bing is giving stiff competition with the introduction of Bing AI. While Google Bard is still in the experimental phase in the Netherlands, we can already get stuck in with Bing's AI-driven search features.
To use Bing AI, you download the Bing app on your phone or install Microsoft Edge on your computer. This seems a smart way for Microsoft to tie users to its ecosystem while profiting from the AI hype. But what is the big difference in these searches that makes this change so interesting for e-commerce?
Say you are looking for a combination microwave. Instead of entering the traditional search terms, you can now ask a question. The result is not only the product you are looking for, but also extra options, such as physical shops where you can view the product. It also means that when you are looking for specific details of a product, the AI can immediately filter the right products from a gigantic range.
Getting started with Bing AI
The most detailed answers in a few clicks
The results are more detailed and more tailored to the user. Whether you want extra specifications such as a grill function, or have other requirements, such as different oven settings, Bing AI comes up with extensive answers. Including alternative choices and price ranges. This means the new Bing shows an even more relevant search result.
One step further? Ask Bing for reviews and you get not only links but also summaries. This level of detail and personalisation is a game-changer for e-commerce. It means that the more specifically a product is described online, the faster a potential customer will find it. SEO therefore gains a new value when setting up your e-commerce website.
How to prepare your web shop for Bing AI
You may be wondering how to optimise your web shop for this new search experience. Here are some tips:
- Anticipate customer questions: Expand your FAQ and enrich your product information with specific tags and descriptions.
- Update your product feeds: Make sure all relevant information is clearly displayed in your product information.
- Collect product reviews: Positive reviews are worth their weight in gold for Bing AI. The more good reviews you have, the greater the chance your product will be recommended.
- Consult your SEO specialist: Since search engines like Bing are becoming increasingly sophisticated, it is essential to have an SEO strategy that is aligned with this.
We help companies to BE Digital
Bing AI is here to stay, and it will change the way we shop online for good. From asking AI questions to getting extensive answers, the future of e-commerce looks bright. By optimising your web shop for these changes now, you stay ahead of many competitors. At BE Digital we are here to help you at every step of your digital journey. Feel free to get in touch!
Oh, and for what it's worth: thanks to Bing AI, we at BE Digital found our new office microwave. It can do everything except make coffee. Shame, isn't it?
