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Barry Eichhorn - BE Digital

Written by

Owner & AI Advisor

Updated on 10 March 2025

How does ChatGPT work?

How does ChatGPT work?

Most people know ChatGPT as an AI tool that you can ask questions and get answers via text. But ChatGPT is much more than that. At its core, an LLM is a framework for AI communication, with which you can not only generate text, but also optimise workflows, structure complex projects and even communicate by voice. The smarter you use it, the more valuable the output becomes.
In this article we look at the lesser-known sides of ChatGPT and show how you can get much more out of it than just standard answers.

ChatGPT as a framework for AI communication

A large language model (LLM) such as ChatGPT is essentially a flexible AI framework. It is not just a chatbot that answers your questions, but a platform with which you can communicate in different ways and carry out tasks. This can be done via text, but also via voice, and even via completely customised AI models that you can train yourself.
ChatGPT can be used as:
  • A personal assistant – for content creation, brainstorming and problem solving.
  • A workflow optimisation tool – with which you can streamline processes.
  • An AI partner for strategic thinking sessions – with which you can develop and structure ideas.
Thanks to this flexibility, ChatGPT can be tailored to virtually any conceivable task.

Working with ChatGPT via voice

What many people don't know is that ChatGPT also works via voice. This makes the interaction more natural and intuitive, especially for complex questions or deeper context.
Why voice interaction produces different results:
  • You can communicate faster and more spontaneously, without first structuring your thoughts.
  • ChatGPT can pick up nuances better, so you get fewer generic answers.
  • It feels more natural, which makes it work even better as a brainstorming partner, for example.
This is especially handy if you use ChatGPT for creative processes, such as content strategy, storytelling or even as a journaling partner.

How ChatGPT remembers and learns

Many users think ChatGPT remembers everything you type, but that isn't entirely true. It works with a memory function that is only active within your account and that you can update manually by adding context.
Key differences between free and paid versions:
  • Free version – Your input is used to train the model further, which is more sensitive from a privacy point of view.
  • Paid version – Your input stays within your sessions and ChatGPT only learns what you explicitly specify.
By making smart use of the memory options, you can tune ChatGPT ever better to your specific needs.

Working with ChatGPT

You can use ChatGPT in several ways:
  1. Separate prompts per chat – Handy for quick questions and short interactions.
  2. Training a personalised GPT – You can create your own version of ChatGPT that behaves the way you want, for example as an AI assistant for your company.
  3. Creating project structures – ChatGPT can help organise complex projects and store important details, so you can work more efficiently.
By combining these methods smartly, you can use ChatGPT not just as an AI tool, but as an important part of your workflow.

Creative uses of ChatGPT

ChatGPT is not only useful for text generation. You can also use it as:
  • A sparring partner for strategic questions.
  • A journaling tool to develop ideas and structure thoughts.
  • A thinking aid for complex problems, from product development to marketing strategies.
The more creatively and authentically you use ChatGPT, the more value you get out of it.

AI implementation: how can it work in your business?

ChatGPT is much more than a chatbot that answers questions. It is a powerful framework that you can use in different ways – via text and voice, with personalised GPTs and as a structured workflow tool. By looking beyond standard prompts and being creative with the possibilities, you can transform ChatGPT into an AI assistant that genuinely adds value to your work process.
Want to use ChatGPT more smartly and strategically? Then request the no-obligation BE Digital scan. With it, we look across your entire digital strategy, completely without obligation, to see where opportunities remain. 

Frequently asked questions

What else can I use ChatGPT for besides generating text?

ChatGPT is a flexible AI framework. You can use it as a personal assistant for content creation and brainstorming, as a tool to optimise workflows and as an AI partner for strategic thinking sessions. It also works well as a journaling tool or as a thinking aid for complex problems.

Does ChatGPT remember everything I type, and what is the difference between the free and paid version?

No, ChatGPT does not remember everything. It uses a memory function that is only active within your account and that you can update manually. With the free version your input is used to train the model further, while with the paid version your input stays within your own sessions.

How can I make ChatGPT work for my business?

You can train a personalised GPT that behaves the way you want, for example as an AI assistant for your business. You can also create project structures, so that ChatGPT helps you organise complex projects and store important details.

Barry Eichhorn - BE Digital

About the author

Owner & AI Advisor

Barry Eichhorn is the owner of BE Digital and advises organisations on digital strategy, AI and online growth. With more than 10 years of experience, he helps business owners and teams put technology to practical use and make digital choices that contribute to sustainable growth.