The basics of prompt engineering for GPTs
- Be specific and detailed in your instructions
- Use clear delimiters for different parts of the prompt
- Give examples of the desired output
- Specify the desired tone and style
“You are an AI assistant specialised in digital marketing. Your task is to help companies improve their online presence. Give practical advice, use current examples and take different company sizes into account.”
Structuring your GPT prompt
- Contextual information: Provide relevant background information for the task
- Role description: Clearly define which role the GPT should take on
- Task specification: Describe precisely what the GPT should do
- Output format: Specify what the output should look like
- Constraints: State what the GPT may and may not do
- Short summary of the strategy (max. 3 sentences)
- Target audience identification
- List of 5 content ideas
- Hashtag suggestions
- Measurable objectives
Best practices when using ChatGPT for GPT training
- Iterative refinement: Start with a basic version and refine your prompt gradually
First version:
“Create a social media strategy.“
“Develop an Instagram strategy for a sustainable fashion brand, aimed at millennials, with a focus on user-generated content and influencer partnerships.“
- Use delimiters: Separate different parts of your prompt with clear markers such as “”” or ###
- Ask for step-by-step output: Have the GPT show its thought process for complex tasks
“Analyse the following financial data of a startup. Show your thought process in the following steps:
- Calculate the key financial ratios
- Interpret the results
- Identify strengths and areas for improvement
- Give recommendations for growth”Incorporate few-shot learning: Provide several examples to illustrate the desired behaviour
- ‘Discover paradise eco-resorts: Luxury without an ecological footprint’
- ‘From train journeys to tiny houses: 10 adventurous ways to travel green’
Avoiding generic output
- Specificity in instructions: The more specific your instructions, the less room for generic output
Instead of:
“Give tips for content creation.”
“Give 5 specific tips for creating viral TikTok videos for a B2B software company, including examples of successful videos in this niche.“
- Domain-specific knowledge: Feed in relevant domain knowledge to anchor the GPT in the right field
“You are an expert in blockchain technology. Use the following concepts in your explanation: proof-of-stake, smart contracts, and decentralized finance (DeFi).“
- Persona development: Create a clear ‘personality’ for your GPT
“You are an enthusiastic fitness instructor called Alex, specialised in HIIT workouts. You use a lot of motivating language and short, punchy sentences. You like using emojis to emphasise your points.“
- Use of constraints: Limit the range of possible answers where necessary
“Give advice on healthy eating, but limit yourself to plant-based options and avoid mentioning specific brands.“
Entering training data
- Quality over quantity: Choose relevant, high-quality data. Instead of an entire Wikipedia page, select the most relevant paragraphs that relate directly to your GPT's subject.
- Diversity in examples: Ensure a broad range of scenarios. When training a customer service GPT, enter examples of simple questions, complex problems, angry customers and positive feedback to cover a full spectrum of interactions.
- Balance in perspectives: Prevent bias by including diverse viewpoints. When training a GPT on climate change, include scientific reports, policy positions and critical perspectives to give a balanced picture.
- Current information: Keep your training data up to date. For a GPT that gives advice on technology trends, make sure you regularly add new information about emerging technologies and the latest developments in the field.
Discover the power of AI agents for your business
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- Tailored advice on how AI can strengthen your digital strategy
- Concrete recommendations to get started with AI innovation right away

