Optimise your content for Search Generative Experience
With the introduction of Google’s Search Generative Experience (SGE), the way content is found and displayed in search results is changing. It is now more important than ever to prepare your content for this. In this knowledge base article you will learn how to optimise your content for Google’s Search Generative Experience (SGE) by using your most unique USPs and detailed product features. We give examples of what content used to look like and how it can now be optimised to better match the search intent of SGE.
Example 1: Product – Men’s shoes
Old SEO content:
“Our men’s shoes are of high quality and suitable for every occasion.”
SEO content optimised for SGE:
“These men’s shoes are perfect for family men spending a summer day at the beach. They are easy to slip on and off, so you can get into the water quickly. They also offer excellent support and comfort for long walks on the sand.”
Why this works:
- Specific product: men’s shoes
- Specific situation: summer day at the beach
- Specific target audience: family men
- Specific benefit: easy to slip on and off, comfort and support
With SGE, the search query looks more like a conversation with the AI. The more detail there is in the product description, the greater the chance that the AI sees your product as the best match.
Example 2: Service – Building contractor
Old SEO content:
“We offer professional building advice and construction services for projects of any size.”
SEO content optimised for SGE:
“Our building and contracting services are perfect for homeowners who want to renovate or extend their home. We offer tailor-made solutions for every renovation project, from designing modern kitchens to building energy-efficient dormers, all within your budget and schedule.”
Why this works:
- Specific service: building and contracting services
- Specific target audience: homeowners
- Specific benefits: tailor-made solutions, modern kitchens, energy-efficient dormers, within budget and schedule
Example 3: Product – Electric bikes
Old SEO content:
“Our electric bikes are durable and have a long battery life.”
SEO content optimised for SGE:
“These electric bikes are ideal for commuters who have to cover long distances every day. With a battery that lasts up to 100 kilometres and a comfortable saddle, this bike ensures a smooth and fast ride to work without getting tired.”
Why this works:
- Specific product: electric bikes
- Specific situation: commuters covering long distances every day
- Specific benefits: long battery life, comfortable saddle
Example 4: Service – Business law firm
Old SEO content:
“We offer legal services for businesses that need legal advice.”
SEO content optimised for SGE:
“Our business law firm specialises in supporting start-ups that want to protect their business against legal risks. We offer tailor-made contracts and advice on intellectual property, so you can be sure your innovative ideas are safe and you avoid legal pitfalls.”
Why this works:
- Specific service: legal services
- Specific target audience: start-ups
- Specific benefits: tailor-made contracts, advice on intellectual property, protection against legal risks
Prepare your SEO for SGE
Optimising content for SGE means a shift from generic descriptions to highly detailed, target-audience-focused content. By being specific about what makes your product or service unique and how it meets the specific needs and situations of your target audience, you can make sure your content is picked up by Google’s AI algorithms and becomes more visible in search results. Want to know more? Read here everything about the future of SGE. More questions about SEO? Get in touch with us.