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Daniël van Meerendonk - BE Digital

Written by

Digital Marketing & AI Agents

Updated on 17 April 2024

How do you create a Google Business Profile?

How do you create a Google Business Profile? Creating a Google Business Profile is a crucial step for any business that wants to be found locally. Here is a clear step-by-step plan to create and verify your Google Business Profile:

Create a Google account

If you don’t have a Google account yet, you need to create one. This account will be used to manage your business profile.
  1. Go to account.google.com and click on ‘Create account’.
  2. Follow the instructions to register a new account.

Go to Google Business Profile

Now that you have a Google account, you can create your business profile.
  1. Visit Google Business Profile.
  2. Click on ‘Manage now’.

Enter your business information

Entering correct and detailed business information is essential to being found.
  1. Enter the name of your business.
  2. Select the category that best fits your business.
  3. Click on ‘Next’.

Add your location

If you have a physical location that customers can visit, add your address.
  1. Click on ‘Yes’ when asked whether you want to add a location where customers can visit you.
  2. Enter your full address and click on ‘Next’.

Add service areas (optional)

If you provide services outside your primary location, set up your service area.
  1. Choose ‘Yes’ when asked whether you also provide services outside this location.
  2. Enter the regions where you offer services and click on ‘Next’.

Add contact details

Fill in your contact details so that customers can easily reach you.
  1. Enter your phone number and website address.
  2. Click on ‘Next’.

Verify your business

To activate your business on Google, you need to verify it.
  1. Google sends a verification code to your business address by postcard.
  2. It may take a few days for the postcard to arrive.
  3. When you receive the postcard, log in to your Google Business Profile account and enter the code to complete your verification.

Optimise your profile

After verification you can optimise your profile further.
  1. Add a detailed description of your business.
  2. Upload photos of your business, products or services.
  3. Set your opening hours and update them regularly.

Important to know

  • Make sure all the information you enter is correct and up to date.
  • Your Google Business Profile only becomes visible after verification.
  • Regular updates and interaction with customers via your profile can improve your visibility.
By following these steps, you can successfully create and verify a Google Business Profile, which is essential for local SEO and for helping customers find you easily. Do you want to know more or do you need help? Request a no-obligation consultation with us.

Frequently asked questions

How do I create a Google Business Profile?

First create a Google account, go to Google Mijn Bedrijf and click Manage now. Then enter your business name, category, location, any service areas and contact details, and verify your business afterwards.

How do I verify my Google Business Profile?

Google sends a verification code to your business address by postcard, which can take a few days. Once the postcard arrives, you log in to your Google Mijn Bedrijf account and enter the code to complete verification.

When does my Google Business Profile become visible?

Your profile only becomes visible after you have verified it. Make sure all the information you enter is correct and up to date, as that is essential for being found.

How can I optimise my Google Business Profile?

After verification, you add a detailed description of your business, upload photos of your business, products or services and set opening hours that you update regularly. Interacting with customers via your profile can also improve your visibility.

Daniël van Meerendonk - BE Digital

About the author

Digital Marketing & AI Agents

Daniël van Meerendonk specialises in SEO, content strategy and AI at BE Digital. He helps organisations increase their online authority by smartly connecting search behaviour, content and new AI-driven search environments.