10 interesting facts about online marketing

These online marketing facts come from BE Digital's experience with its own clients. Do you also want to keep growing online? Then be sure to keep reading. 

1. Companies that blog more than 15 times a month get 5 times as many visitors as companies that don't.

How important is it for companies to publish several blogs on their website every month? BE Digital has seen with its clients that with at least 15 blog posts per month, visitor numbers can increase by up to 5 times! 

2. Videos make visitors stay on the website for up to 2 minutes or longer.

Do you also find it hard to decide what kind of content works best for your website or socials? BE Digital helps clients by giving advice on the use of content. We are big advocates of videos because they often lead to a longer session duration and a higher CTR (Click Through Rate).

3. Customers who receive email marketing spend 83% more money when shopping.

Would you also like to increase the conversion value per customer? By actively investing in email marketing, you can more easily trigger customers to increase their order value.

4. Adding a location and phone number to a Google Ads advertisement can result in a 6 to 8% increase in the click-through rate.

Would you also like to achieve a higher CTR (Click Through Rate) with your Google Ads campaign? By adding a location and phone number to the ad, for example, the average click-through rate increases by 6-8%.

5. The click-through rate of a compelling title is 119% higher than the click-through rate on 'normal' titles.

Do you want to achieve a higher click-through rate on your website or with ads? By adding a compelling title you can increase the average CTR by up to 119%.

6. Personalised emails increase the click-through rate by 14% and the conversion rate by 10%.

Do you also want to run an effective email campaign with a high click-through rate that contributes to an improved conversion rate? By working with a well-thought-out strategy, your email campaign can certainly contribute to more success.

7. On average, companies see 45% growth in visitor numbers when the number of blog articles is expanded from 11-20 to 21-50 blog articles.

Would you also like to attract more organic visitors by publishing blogs? By being active with more than 20 to 50 blogs, the number of organic visitors increases by up to 45%. Do you also want a good strategy for publishing blogs?

8. Blog articles influence purchasing decisions 63% more than magazines and newspapers.

Did you know that blog articles can have a big influence on a potential customer's purchasing decision? Besides influencing the purchasing decision, blogs also contribute to increasing the number of organic visitors.

9. Of all customers, 67% say that the quality of the product photo strongly influences their choice.

Content is key, in other words it is essential that you use good photos and videos online to get a potential customer to convert.

10. Of adult internet users, 91% regularly use social media.

Social media is by now impossible to imagine this world without. Is your company not yet active online, or are you not yet on the right track? BE Digital is the ideal sparring partner to take your company to the next level.

More online marketing facts?

Would you like to talk about our online marketing facts, your online marketing strategy or our services? Get in touch without obligation and we will help you reach the next level!