Marketing in the metaverse: frequently asked questions!
Written by Barry Eichhorn
Owner & AI Advisor
Before 2020, most people had never heard of the word “Metaverse”. By now the metaverse has become a lot more popular and more and more people are becoming interested in the opportunities marketing in the metaverse has to offer for the future. BE Digital has not stood still and found out what the metaverse is and how your business can respond to it. In this blog we go through the most frequently asked questions.
What is the metaverse?
The metaverse is a digital world. It consists of online networks of virtual three-dimensional worlds. Users of the metaverse get a feeling as if they are living in a world that resembles the one we know in reality. The world within the metaverse plays out synchronously and in real time for everyone. The metaverse is also seen as the next phase of the current internet. Where the internet is still often two-dimensional, this is changing to three-dimensional. Just as social media changed the regular internet.
The metaverse is an infinitely large (future) virtual world that connects all other virtual sub-worlds with each other. In the metaverse, people can meet each other, for example to get to know each other, network, learn new skills, build relationships, deliver products and services, collaborate, relax, game, shop and consume. A user of the future metaverse can choose one moment to go to a virtual place with a particular theme, and then quickly switch to a place where a specific activity is taking place
What does the metaverse look like?
Why is the metaverse interesting for marketers?
The metaverse offers marketers a chance to reach target audiences in a new dimension. The metaverse extends customers' digital footprint and so provides an entirely new view of their actions and needs.
How can businesses make money through the metaverse?
From opportunities to showcase digital merchandise to offering virtual sessions and pop-up events, businesses can use the metaverse in the same way as many important parts of the real world.
Which companies are in the metaverse?
Although we are talking about the metaverse in its future state, there are companies contributing to its existence, both now and in the future. Some companies that are currently “in” the metaverse are:
- Facebook (Meta)
- Niantic
- Epic Games
- Apple
However, many new companies are added to this list every day.
How can my business prepare for the future of marketing in the metaverse?
In its simplest form, the metaverse is a virtual world and community. Businesses can prepare for the future of marketing in the metaverse by taking steps to explore the possibilities and actively look for opportunities and applications that can be of value.
Conclusion: the metaverse for marketers
The metaverse as described by Matthew Ball and Mark Zuckerberg will still be a while in coming. However, businesses and marketers should not sit on the sidelines waiting until it arrives. The first applications for businesses to reach their target audience in the metaverse are already in development. So don't wait too long!
Are you curious about how the metaverse could be interesting for your business? At BE Digital we are happy to think along with you!