Get to know link building

In the link building world, the discussion around quality and quantity is still very much alive. While one link building company believes that building links in large numbers is better, another focuses mainly on quality links. 

Let us start by saying that high-quality backlinks contribute considerably to the authority of your domain. This is because search engines such as Google see backlinks as an important factor in determining the authority and relevance of a website. Websites with a large number of relevant, high-quality backlinks are more likely to rank higher in the search results than websites with a large number of poor or irrelevant backlinks.

A high-quality backlink is a link from a website with high authority, relevance and trustworthiness. This could be, for example, a link from a popular and renowned news site, a university website or the website of a trade association. A backlink from a website with low authority and relevance can even be harmful to the authority of your website and therefore your ranking in the search results. To obtain high-quality backlinks, it is important to work on a strong online presence and create valuable content that other websites want to share. This can be done, for example, by writing guest blogs, making interesting infographics or sharing research or statistics. By focusing on obtaining high-quality backlinks and creating valuable content, you can increase the authority of your website and so achieve higher rankings in the search results.

When we look at quantity, it is not the case that you should simply link to your website from every domain. When an external domain has a high spam score and poor domain authority, this does not do your own domain's value any good. Even so, there is definitely an interesting angle to the lower-quality links. Firstly, these links are often free, which makes it easy for a business to collect more of them. There are plenty of domains with decent domain authority and a relatively low spam score that can definitely deliver extra results if you receive several links from them. So do experiment with this, but be careful with the links you let point to your domain.

Our advice is to build a healthy mix of high-quality (often paid) links and lower-quality but higher-quantity links (often free). In our experience, that is the best mix. When budgets are no object, you can also go for paid links only, but this does require a substantial investment.

Creativity can be an important factor in obtaining high-quality backlinks. One of the most effective ways to obtain high-quality backlinks is by creating valuable and relevant content. Think, for example, of infographics, videos, e-books or whitepapers. By publishing this content on your own website and sharing it on social media, you can invite others to share this content and link to it.

Another creative way to obtain high-quality backlinks is by organising events or webinars. By organising an event or webinar and inviting influential people from your industry, you can increase the chance that these people share your event or webinar on their own website or social media. This way you can obtain high-quality backlinks from websites with high authority and relevance.

Finally, it is important to network with other website owners and bloggers in your industry. By building relationships and exchanging links, you can increase the authority of your website and obtain high-quality backlinks. It is important here to only exchange links with websites that are relevant to your industry and target audience, otherwise it can harm the authority of your website.

Mobile searches have risen exponentially in recent years and this has affected link building strategies. Mobile searches often have local intent, which means it is important to obtain locally relevant backlinks. This can be done, for example, by obtaining backlinks from local news sites, local business associations or local blogs.

Another trend in link building is the rise of social media. Social media play an increasingly large role in obtaining high-quality backlinks and increasing the authority of your website. This is because links on social media are increasingly shared and indexed by search engines. It is therefore important to work on a strong presence on social media and to focus on obtaining high-quality backlinks there.

Finally, we can look at future developments in link building, such as the rise of voice-activated searches and their impact on link building strategies. We can also look at the growing role of artificial intelligence in search engines and how this may affect link building and the way search engines assess backlinks.

BE Digital can help set up a strong link building strategy through a combination of creative link building techniques and in-depth knowledge of the latest developments in link building. We look at the specific needs and objectives of your business, and develop a tailor-made strategy to obtain high-quality backlinks and increase the authority of your website. BE Digital works with a broad network of relevant websites and bloggers, and ensures a sustainable and safe link building strategy that suits your business and target audience.