Jamie Schelling

Is your #1 ranking still worth it with AI Mode?

Blog

You have probably worked hard on your website to boost your online visibility. The goal was often clear: that #1 position in Google for your...

To what extent is AI already available for SMEs? Discover the 3 levels

Blog

Jamie Schelling When you think of Artificial Intelligence, you may picture big tech companies like Google or complex systems at multinationals...

Google keeps third-party data: what it means for you

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In early 2024, Google announced that the phase-out of third-party cookies had been postponed again, until 2025. It has since become clear that the course...

Meet AI Max, new AI features within Google Ads

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Google Ads recently launched ‘AI Max’ for search campaigns. A new way to use artificial intelligence to make your ads smarter,...

Google Core Update March 2025: what you need to know + 7 smart SEO tips

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In March 2025, Google rolled out another major Core Update. As with every update of this size, we see movement in the search results: some...

Pinterest ads strategy for successful campaigns

Knowledge base

Pinterest combines push and pull marketing, which offers unique advertising opportunities. This article covers how to set up an effective funnel strategy, target audiences via keywords and interests, and optimise your ads for maximum results. With practical tips for different campaign types and creative best practices.

Using AI for an effective email marketing flow

Knowledge base

Discover how AI helps with email marketing: from choosing subject lines to personalisation and automation. Get in touch for a BE Digital scan.

From data overload to smart decisions with market intelligence

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Market intelligence is essential for businesses that want to make smart marketing decisions. Today, companies have access to enormous...

What is CRO and why your business should apply it

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Optimising your website is important for converting new potential customers. An effective way to do this is by applying Conversion...

GA4 data discrepancies: server-side tracking and the Measurement Protocol

Knowledge base

Growing with existing customers through remarketing and email marketing

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Is it always necessary to win new customers for effective growth? For many businesses, especially SMEs, the answer is surprisingly “no”....

Implementing Google Analytics on your website

Knowledge base

Google Ads trends for 2025

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Google Ads has been a powerful tool for reaching more customers for years, but as in any field, the techniques keep evolving here too....

Custom segmentation in Google Ads

Knowledge base

How do you get started with email marketing?

Knowledge base

Return on ad spend (ROAS)

Knowledge base

ROAS, or Return On Ad Spend, is an important metric that shows how effective your ads are. This in-depth article explains how to calculate ROAS, why it matters and how to improve it with practical tips.

What is cost per action (CPA)?

Knowledge base

CPA, or Cost Per Action, measures how much you pay for a conversion. In this article you'll learn what CPA is and how to calculate it, plus tips to lower your costs and make your campaigns more profitable.

Neuromarketing in a successful digital marketing strategy

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Delivering the right message at the right moment and in the right way. But how do you determine what that "right moment" is, and which elements have the most...

Quality Score in Google Ads

Knowledge base

The Quality Score in Google Ads plays an important role in determining the performance of your ads. This score influences how often your ads are shown and how much you pay per click. In this article we discuss what the Quality Score is, how it is calculated, and how you can improve it.

How do you boost your website's performance through conversion optimisation?

Knowledge base

Conversion optimisation is the process of adapting your website so that more visitors take a desired action. This article discusses the most important elements such as landing pages, CTAs and A/B testing, and provides a practical step-by-step plan for businesses to improve their conversion rate.

What are Users, Sessions and Pageviews in Google Analytics?

Knowledge base

In Google Analytics, the basic metrics users, sessions and pageviews are essential for gaining insight into the behaviour of visitors on your website. These terms may seem confusing at first glance, but by understanding them you can analyse more effectively how your website is performing. Let's clarify each of these concepts.

What are UTM codes and how do you use them in Google Analytics?

Knowledge base

UTM codes are a simple but powerful way to track how visitors arrive on your website, especially when you run multiple marketing campaigns. By adding these codes to your URLs, you can see exactly which campaigns, sources and mediums generate the most traffic.

What is A/B Testing?

Knowledge base

Version A is often the 'control version' (the original), while version B is the variation you want to test. Both versions are shown at the same time to a randomly selected part of your audience.

Why is data-driven marketing important for your online growth?

Blog

Data-driven marketing is an important part of every digital strategy. When you can properly understand and implement incoming data, you can...

The best CRO strategies to boost your website conversions

Knowledge base

This article explains how you can increase your website's conversion rate with Conversion Rate Optimization (CRO). It covers crucial website elements, handy tools and best practices, and emphasises the importance of A/B testing.

Preparing for the future of generative search for SEA and SEO

Knowledge base

Conversion Rate Optimization (CRO) explained

Knowledge base

How do you use the Google Ads Keyword Planner?

Knowledge base

Enhanced conversions in Google Ads

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Social Media Enhanced conversions in Google Ads As a digital agency, we are always looking for ways to improve the results...

Keyword match types in Google Ads

Knowledge base

This article offers a comprehensive look at the evolution and current state of keyword match types in Google Ads, and explains how advertisers can use this knowledge to make their ads more effective.

Search Engine Advertising (SEA): what does it involve?

Knowledge base

Search Engine Advertising (SEA) is a form of digital marketing in which advertisers place paid ads in the results of search engines such as Google and Bing. These ads usually appear above or alongside the organic search results and are clearly marked as ads. SEA allows businesses to quickly increase their visibility and drive targeted traffic to their websites by advertising on specific keywords that are relevant to their products or services.

How do you create a Google Ads account?

Knowledge base

Creating a Google Ads account can be a good step towards increasing your business's visibility and reaching more customers. Here is a step-by-step guide to help you set up a Google Ads account.

Excluding IP addresses in Google Analytics 4

Knowledge base

One of the most important steps you can take to safeguard the accuracy of your data is to exclude certain IP addresses from your data analyses. This can be especially useful for filtering internal traffic, such as visits from yourself and your team. Here is a step-by-step guide on how to exclude IP addresses in GA4.

Google Ads bidding strategies

Knowledge base

In this blog we will explain the different Google Ads bidding strategies, when to use them, and give tips to get the most out of your campaigns.

Traffic acquisition: session source and session medium

Knowledge base

In this blog we will discuss two essential aspects of traffic acquisition within Google Analytics: session source and session medium.

Update: the EU's new cookie policy

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The world of online privacy is constantly in motion, and cookie policy within the European Union is no exception. With recent changes to the...

What Performance Max can mean for your business

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Google Ads is an indispensable channel in the digital marketing strategy of businesses. Thanks to the huge network of Google Search, Display, YouTube and...

Google Analytics 4 migration

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Has your company already done a Google Analytics 4 migration? The deadline is almost here. On 1 July 2023 Google Analytics UA stops. It is the end of a Google...

How does Google Ads work and what are the benefits?

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How does Google Ads work? Google Ads is one of the most effective ways for businesses to advertise and drive traffic to a website. It is...

What is CRO? (Conversion optimisation)

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CRO stands for Conversion Rate Optimisation. CRO is a crucial part of online marketing. CRO optimises...

How does Google Shopping work?

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How does Google Shopping work is a frequently asked question from clients at BE Digital. In this blog we introduce how Google Shopping works, why it...

How do you use Google Analytics 4?

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Curious how to use Google Analytics 4 for your data strategy? BE Digital takes you through the transition from GA-UA to GA4.

Universal Analytics stops in July 2023: moving on with Google Analytics 4

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Google Universal Analytics stops in July 2023. What does this mean for you and how do you move on with Google Analytics 4? BE Digital gives you tips!