marketing

scalable online growth for Reinhard Frans

Company: Reinhard Frans

meet:
Reinhard Frans

Reinhard Frans is an established name in the Dutch fashion industry. The family business combines physical stores with a strong brand and an online sales channel. The collection focuses on quality women's fashion, with personal service and style at the centre. With multiple sales channels and seasonal collections, the focus was increasingly on using online marketing professionally as a structural growth engine.

Company

Reinhard Frans

Services

Social Media, Advertising on Google, SEO & SGE, Advertising on Meta

Website

www.reinhardfrans.nl

the challenge

Reinhard Frans saw that online marketing was becoming more and more important for revenue and visibility, but growth remained hard to scale. Campaigns delivered results, but depended heavily on separate actions and moments. That made it hard to plan ahead and to scale up budgets in a controlled way.

Reinhard Frans therefore wasn't simply looking for more traffic or reach, but above all for:

More structure in the use of online channels
Better alignment between SEO, Google Ads and Meta Ads
Insight into what structurally contributes to growth

The question put to BE Digital was clear:
how do we make online marketing scalable, without losing grip and overview?

our solution

We chose an integrated approach in which three channels reinforce each other. An organic foundation was important so that in the long term we wouldn't depend only on paid channels. In the short term, however, we did scale up considerably on these channels. Below is an explanation per channel.

SEO as a structural foundation

SEO was used as the foundation. With SEO we always look at three pillars: content, authority and technology. By optimising the website technically, it was indexed better by search engines. We build authority through link building, and content was realised by writing new category texts and adding blogs. In this way we built long-term visibility around relevant search terms. This produced a stable flow of organic traffic.

advertising on Google as an engine for faster growth

Google Ads was set up as a short-term engine to scale quickly and capture customers in the market with high purchase intent. By advertising on keywords with purchase intent and optimising these further, we achieved more and more results. Various campaign types were used, of which Google Shopping was the best performing.

Meta Ads for visibility and awareness

We used Meta Ads in addition for visibility and activation around collections and targeted moments in the year. Over time we also started running always-on campaigns here. Besides awareness, this channel increasingly became a conversion channel too. For that we did have to put in a lot of work on good content suited to advertising on Meta. That made it possible to achieve extra reach quickly, while SEO and Google Ads provided continuity.

collaboration

We consider close collaboration a must to guarantee online success. In weekly calls, campaigns were discussed and adjusted. Monthly reports and dashboards provided overview and insight, while short lines meant actions could be implemented quickly. This kept the approach practical, transparent and manageable!

the result

The collaboration created a foundation with which Reinhard Frans could use online marketing structurally within the company strategy. Alongside offline purchases, purchases via the webshop made up an ever larger percentage. It delivered:

more grip on online channels and budget allocation

better coherence between SEO, Google Ads and Meta Ads, which offered a long-term perspective

a scalable approach that doesn't rely on separate actions as happened before

more calm and predictability in online marketing decisions

Although we can't share exact figures, the collaboration was very successful and translated into revenue growth and greater online awareness.

what the client says

“A pleasure to work with!”

“Working with BE Digital was a huge relief for Reinhard Frans. The knowledge and skill of the specialists at BE Digital is very valuable for our internal team. The BE Digital team is very pleasant to deal with and a pleasure to work with. BE Digital has taken our company and team digitally to the next level!”

Jasper Withaar

Owner Reinhard Frans

the BE Digital Touch

In this collaboration the focus wasn't on quick wins, but on scalability and overview. The goal was to set up a stable online operation from the very first moment. Even in a period when BE Digital may no longer be involved with a company, we want to leave a strong foundation behind.

At Reinhard Frans that has certainly succeeded. The right mix of organic and paid channels. A strong website with a stable foundation for the future.