marketing
international growth in more than 135 countries for Making Moves
Company: Making Moves
meet:
Making Moves
Making Moves is an international player in human resource management solutions. The company develops websites, software and applications that train and prepare candidates for assessments and job applications, and help organisations find the right people.
From Amsterdam, the team works with an international development team on multiple platforms, including assessment-training.com, careertestpro.com and match.hr. The ambition is clear: connecting people and companies worldwide through scalable digital solutions.
Company
Making Moves
Services
SEO & SGE, Advertising on Meta, Advertising on Google, AI for businesses
Website
the challenge
Making Moves wanted to achieve international growth in a short time with multiple online platforms. This brought several challenges. The platforms had to be findable worldwide, run in a technically stable way and be suitable for scaling marketing and user growth in a controlled manner.
In addition, the team was spread across several countries. This called for structure, clear priorities and smart use of technology to safeguard speed and quality.
Finally, a local strategy was also needed to gain a foothold in each market. This required tailored content, translations and locally developed SEO and SEA strategies.
Finally, a local strategy was also needed to gain a foothold in each market. This required tailored content, translations and locally developed SEO and SEA strategies.
The question put to BE Digital was clear:
how do we build international growth that is scalable, manageable and future-proof?
our solution
creating focus with one main platform
We started by laying a strong foundation in the Netherlands and Belgium. assessment-training.com was chosen as the main platform to bring focus. From that starting point, we developed a plan covering SEO, online advertising, content, social media and email. Technical tools and platforms such as Klaviyo, Google Analytics, Server-side tracking, GTM and Google Search Console formed an important part of the strategy’s foundation. To measure is to know!
- steering faster with AI-driven insights
Google Ads was set up as a short-term engine to scale quickly and capture customers in the market with high purchase intent. By advertising on keywords with purchase intent and optimising these further, we achieved more and more results. Various campaign types were used, of which Google Shopping was the best performing.
- scaling up to international markets
After achieving a leading position in the Netherlands and Belgium, we scaled the approach up to international markets. Together with the development team, the platform was developed further technically and visually, with a focus on performance, user experience and conversion. The proven marketing strategy was then rolled out country by country, supported by AI tools for monitoring, optimisation and scalability.
- accelerating through Google’s “Accelerated Growth Program”
Through BE Digital, Making Moves was admitted to the Google Accelerated Growth Program. This is a programme for fast-growing start-ups in which Google provides extra support and insights. As a result, the international strategy was sharpened further with the support of a Google team, while AI and automation helped to learn faster per market and adjust more efficiently.
the result
The combination of strategy, technology and AI laid the foundation for international scalability.
- market leadership in the Netherlands and Belgium in assessment preparation
- within 3 months to an average of 200+ purchases per month in 5 countries
- within 2 years selling in more than 135 countries worldwide
- strong revenue growth in the first years through focus and scalable marketing
- platforms set up technically and commercially for further internationalisation
- more grip on growth through data, automation and AI support
For more results, we are happy to take you through our extensive strategic review. In consultation with the client, we may include other companies in this international strategy. Feel free to get in touch!
what the client says
“AI pioneers!”
“What makes the difference for us is how AI is applied in practice to speed up and improve processes. With AI agents, automation and machine learning, analyses, optimisations and execution have become much more efficient, allowing us to scale up faster. Thanks to this data-driven approach, we have achieved major international growth in a short time. The collaboration is always organised and highly efficient.”
Ingmar van Maurik
CEO Making Moves
the BE Digital Touch
The success came from setting up marketing and platform as one system. We developed assessment-training.com further on performance, technical SEO and conversion, with a scalable template and page structure and consistent tracking. As a result, new markets could be added in a controlled way without loss of quality or speed.
AI and automation are part of the daily optimisation process: insights flagged search intent, content opportunities and conversion loss faster, and we translated them into backlog items for content, campaigns and development. Automated monitoring and reporting made deviations per country immediately visible, so the team could adjust in a data-driven way. This resulted in growth and a technical foundation ready for further internationalisation.
ready for further internationalisation
We work with, among others:
